Social Media Specialist

Are you looking to propel your Social Media Management career with an award-winning Public Relations and Marketing firm that focuses on diversity in the workplace? At BGrace, you will work with politicians, pediatricians, and everyone in between, but you will do it in a collaborative effort. Do you have ideas, Well we want to hear them!

Join us, and we will AACE it together!

Accountability Accuracy Client-focused Efficiency

Our mission is to provide transcultural storytelling, public relations, marketing, community engagement, and crisis management. By doing so, we enable our clients to build authentic relationships that influence attitude and drive behavioral change in an ever-changing world. We are committed to building long-term rewarding partnerships that add value to our clients and people. We are a collective of creative individuals who work together to create branding solutions to elevate our clients through transcultural storytelling.

BGrace Media is looking for a Social Media Specialist to join its team and effectively manage social and SEO and SEM strategy across all key platforms for multiple clients. The successful candidate must be a dynamic, technically savvy, creative, and analytical team player who truly loves social media and demonstrates a strong foundational skill set in tracking analytics and marketing trends.

This position will manage and drive engagement with all post content and social video views for maximum reach, relevance, and effectiveness. This encompasses utilizing both live (Instagram stories, Facebook Live, Tik Tok) and edited/pre-scheduled content (Facebook, Twitter, Instagram, LinkedIn, emailing marketing).

In addition to defining best practices and maintaining monthly content calendars, this individual should also be looking at client-specific activations, partnerships, and content plans to drive buzz and viewership for content and posting priorities.

Responsibilities:

• Plan and maintain social publishing calendars for multiple clients across all platforms
• Build and present strategic social media plans to account executives, managers, and clients
• Develop creative solutions and implementations that are on target with client objectives
• Design for a broad range of media including digital, social, and visual signage
• Collaborate with team to meet goals and adhere to timelines
• Communicate effectively, clearly presenting ideas and creative solutions to gain understanding and support
• Increase growth against monthly and quarterly targets to keep building client audience
• Develop content plans and original campaigns to increase growth for clients
• Develop story ideas for Instagram Stories, Tik Toks, email outreach
• Analyze and report monthly on performance for digital content
• Monitor and engage with social media audiences for clients brands
• Design visuals and graphics for post content and email marketing campaigns
• Seek out and embrace opportunities to contribute to concept projects and campaign development
• Demonstrate an eagerness to learn and share information

Qualifications / Skills:

• Must be fluent in all social media platforms, including but not limited to formats, post optimizations, specs, paid promotion opportunities, scheduling, and best practices
• Strong copy skills and understanding the importance of telling a brand’s story – sometimes in 140 characters or less
• Minimum 2 years of experience managing and strategizing social accounts for company/brand/business
• Strong SEO AND SEM experience
• Experience working with public relations
• Efficient in Adobe Creative Cloud (Photoshop, Illustrator, InDesign)
• Have experience with Constant Contact / Mailchimp
• Strong written skills; specifically client communication and strategic planning
• Comfortable working independently or in a collaborative, team environment
• Highly organized, detailed-oriented and communicative
• Ability to manage multiple projects in a fast-paced, deadline-driven environment
• Self-motivated go-getter with a positive attitude
• Enjoys working with people
• Highly creative and resourceful
• Active team player with a commitment to excellence and ensuring client satisfaction
• Exhibits strong attention to detail and organization
• Passion for knowledge of all things PR and understanding of social media execution
• Must be able to take personal accountability and perform well under pressure
• Eager to grow and succeed in social media

Job Type: Full-time

Pay: $48,863.00 - $53,019.00 per year

Benefits:

• 401(k)
• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

Education:

• Bachelor's (Preferred)

Experience:

• Social Media Management: 2 years (Preferred)
• Marketing: 5 years (Preferred)

Work Location: In person

Salary : $48,863 - $53,019