What are the responsibilities and job description for the E-Commerce Marketing Manager – Fashion position at ALEXIA ADMOR FRENCH DESIGNER G?
Benefits:
- Bonus based on performance
- Company parties
- Competitive salary
- Employee discounts
- Health insurance
- Opportunity for advancement
- Paid time off
- Training & development
About Us:
Alexia Admor is a fast-growing, contemporary womenswear brand distributed through leading retailers such as Rent the Runway, Saks OFF 5TH, and Bloomingdale’s Outlet, alongside our growing direct-to-consumer business at AlexiaAdmor.com. Known for versatile, modern dresses and sportswear, our designs are loved by women who want polished, wearable fashion with a sophisticated edge.
Alexia Admor is a fast-growing, contemporary womenswear brand distributed through leading retailers such as Rent the Runway, Saks OFF 5TH, and Bloomingdale’s Outlet, alongside our growing direct-to-consumer business at AlexiaAdmor.com. Known for versatile, modern dresses and sportswear, our designs are loved by women who want polished, wearable fashion with a sophisticated edge.
The Role:
We’re looking for an experienced, strategic, and hands-on E-Commerce Marketing Manager to take our digital business to the next level. You’ll be the key internal driver of growth across all online marketing channels — including paid advertising, email marketing, website optimization, SEO, and social media — and will own the strategy and execution to increase traffic, drive conversions, and strengthen brand integrity.
We’re looking for an experienced, strategic, and hands-on E-Commerce Marketing Manager to take our digital business to the next level. You’ll be the key internal driver of growth across all online marketing channels — including paid advertising, email marketing, website optimization, SEO, and social media — and will own the strategy and execution to increase traffic, drive conversions, and strengthen brand integrity.
You won’t necessarily be doing all the execution yourself — but you must understand how everything works together and be capable of managing internal and external resources to deliver results.
Key Responsibilities:
- Own the eCommerce marketing calendar and strategy across paid media, email, SMS, and organic social
- Oversee Google Ads and Meta (Facebook/Instagram) ad campaigns, either hands-on or by managing external partners, ensuring strong ROAS
- Drive customer acquisition and retention through targeted lifecycle marketing strategies
- Partner with our creative team to ensure site content, landing pages, and messaging align with campaign goals and brand positioning
- Monitor site performance and user experience on Shopify; collaborate with developers/designers as needed to improve UX and CRO
- Analyze performance across channels and optimize campaigns based on data-driven insights
- Maintain and elevate brand consistency across digital touchpoints
- Conduct regular competitor and trend analysis in the fashion DTC space
Qualifications:
- 4 years of experience in eCommerce and digital marketing, ideally within fashion, lifestyle, or beauty
- Proven track record managing and optimizing paid media campaigns (Meta Google) with strong ROAS
- Proficient in Shopify, Klaviyo (or similar email platforms), and Google Analytics
- Solid grasp of performance marketing, attribution modeling, and A/B testing
- Understanding of web design principles and how to brief developers or Shopify experts effectively
- Creative thinker with an eye for branding and visual storytelling
- Strong project management skills and the ability to work independently in a fast-paced, entrepreneurial environment
Bonus Points For:
- Experience in influencer or affiliate marketing
- Basic design or creative skills (e.g., Canva, Adobe Suite)
- Prior work with fashion brands or drop-ship/wholesale hybrid models
Why Join Us?
- Opportunity to make a real impact in a high-growth, design-driven fashion brand
- Collaborate with a passionate and nimble team
- Be at the center of the brand’s digital evolution and customer growth
- Competitive salary and performance-based incentives
Salary : $80,000 - $120,000
