Director, U.S. Marketing, Market Shaping Hematology and Nephrology

INTRODUCTION TO THE ROLE:

As part of the Hematology and Nephrology (Hem/Neph) U.S. commercial team, the Director, U.S. Marketing, Market Shaping reports to the VP, US Hematology and Nephrology Business Unit Lead and partners with the US cross-functional and global teams to drive Hem/Neph (TA) late-stage pipeline market shaping and launch strategies and tactics. This is an outstanding opportunity to support launch preparation and market shaping initiatives across multiple products for late-stage pipeline indications and products in the Hem/Neph portfolio. This role will play a pivotal role in identifying critical launch success factors and developing tactics and programs for market shaping and launch success.

ACCOUNTABILITIES/RESPONSIBILITIES:

• Leading the US commercial launch planning for late-stage pipeline products/indications, including identification of priorities, risks and opportunities, development of launch timelines, budget and resourcing plans
• Leading the development and execution of market shaping programs and tactics for assigned indications, inclusive of personal and non-personal disease education, unmet needs awareness programs
• Leading collaboration with global and cross-functional teams on market shaping programs and tactics
• Developing commercial insights generation plans, KOL target lists and coordinating with appropriate cross-functional teams on KOL engagement plans for late-stage pipeline products/indications
• Working collaboratively across US commercial team as well as key cross functional partners like global team, medical affairs, market access, patient advocacy, legal and compliance to support detailed execution of launch planning for select pipeline products/indications
• Contributing to forecasts and launch uptake projections in partnership with finance and analytics
• Contributing to or leading commercial insights gathering initiatives, such as market research and advisory boards
• Developing launch brand value proposition and message platform in partnership with global marketing, medical, HEOR, patient advocacy and market access
• Developing launch strategy and execution plan across personal and non-personal channel for both HCP and patients
• Managing brand AOR and other agencies as well as launch budget for pipeline assets as needed
  
  
  

ESSENTIAL SKILLS/EXPERIENCE:

• 8 years of experience within biotech/pharma
• Bachelor’s Degree
• Previous launch planning in the U.S. is required
• Previous pharma/biotech marketing experience (driving HCP and/or Consumer marketing tactics) is required
• Demonstrated ability to think innovatively and drive outstanding customer experience
• Strong strategic mindset and business acumen
• Ability to perform under pressure and to make decisions and recommendations despite uncertainty
• Excellent communication skills both written and verbal
• Strong presentation skills and storytelling to win hearts and minds
• Excellent interpersonal skills with demonstrated track record and ability to drive results as an effective team member and cross-functional leader
• Must demonstrate an energy, enthusiasm and passion which brings a positive approach to all challenges and team
• Strong collaboration, relationship building / networking skills
• Excellent problem-solving skills.
• High sense of ethics and responsibility
• Ability to travel as required to meet business needs
• The duties of this role are generally conducted in an office environment. As is typical of an office-based role, employees must be able, with or without an accommodation to: use a computer; engage in communications via phone, video, and electronic messaging; engage in problem solving and non-linear thought, analysis, and dialogue; collaborate with others; maintain general availability during standard business hours.
  
  
  

DESIRABLE SKILLS/EXPERIENCE:

• MBA
  
  
  

When we put unexpected teams in the same room, we fuel bold thinking with the power to inspire life-changing medicines. In-person working gives us the platform we need to connect, work at pace and challenge perceptions. That's why we work, on average, a minimum of three days per week from the office. But that doesn't mean we're not flexible. We balance the expectation of being in the office while respecting individual flexibility. Join us in our unique and ambitious world.

Joining Alexion, AstraZeneca Rare Disease means embracing an opportunity where work isn’t ordinary. We are a beacon in the global Biopharmaceutical landscape. Our closeness to patients brings us closer to our work and closer to each other. Combined with our brave, pioneering spirit – we are truly unique in R&D and healthcare. At Alexion, grow and innovate in a business with a rapidly expanding portfolio. Enjoy the vibe, entrepreneurial spirit, and autonomy of a leading biotech. You’ll join an energizing culture where people build connections to explore new ideas and learn. As an important member of our commercial team, you'll be meeting the needs of some of the most under-served patients in the world. You will be empowered with tailored development programs designed not just for skill enhancement but for fostering a deep understanding of our patient's journeys. You’re supported by exceptional leaders ready to lift you in marketing, compliance, and beyond.

Ready to make a difference? Apply now!