What are the responsibilities and job description for the Head of Marketing position at ALEXIS LAUREN?
ALEXIS LAUREN is an ultra-luxe beauty collective in the heart of Miami, FL. We marry injectables with high-end, custom facials and eliminate the paradox of choice.
The ideal candidate is always ten steps ahead. You think of new strategies and trends in your sleep. You are on top of new ideas and can work independently.
Responsibilities
- Measure marketing effectiveness and KPIs to drive continuous improvement in strategy and output. Must be able to analyze and develop plan for continued growth
- Manage content calendar and scheduling. Develop the strategy with creator for best metrics
- Manage email marketing campaigns, email copy and collaborate with designer on what is successful. Report on the metrics
- Create engaging and successful SMS marketing. Drive new clients in and repeat clients
- Identify how to capture and engage leads across digital marketing
- Research trends to create engaging campaigns
- Form partnerships and track success
- Manage all projects across digital platforms and identify the spend, content creation, reporting and success. identify what flows need to be created, what flows are successful and what flows need edits
- Maintain and work with vendors
- Manage influencer strategy
- Daily community engagement
- Work with SEO and website to optimize the client experience
- Coordinate events and all photoshoots
Qualifications
- Bachelor's degree or equivalent experience in Marketing
- 3 years' in digital marketing
- Excellent written and verbal communication skills
- Excellent multitasking and project management skills