Head of Marketing

Our client is a cutting-edge fintech company that is redefining how traditional finance intersects with emerging technologies, particularly blockchain. By developing innovative payment solutions that merge the old and the new, they are on a mission to streamline financial systems and provide secure, efficient solutions for users around the world. With a focus on transforming the future of finance, they are expanding rapidly and seeking top-tier talent to help accelerate their growth.

The Head of Marketing will play a pivotal role in shaping and executing the company's marketing strategy, working closely with the Director of Communications and Public Relations to elevate the brand, increase customer engagement, and drive business success. As the leader of the marketing function, you will oversee the development of integrated campaigns, manage a talented marketing team, and ensure that all efforts align with the company's long-term vision. If you're a strategic thinker with a passion for fintech and emerging technologies, this is your chance to make a significant impact in a fast-growing company.

Responsibilities:

• Develop, execute, and continuously optimize multi-channel marketing strategies that align with the company’s growth objectives, market trends, and customer needs. Ensure these strategies resonate with diverse audience segments in both the traditional finance and blockchain space.
• Build, mentor, and manage a high-performing marketing team capable of executing large-scale, creative marketing campaigns. Cultivate a collaborative and innovative environment where team members are empowered to take risks, push boundaries, and drive results.
• Oversee the company’s brand positioning and visual identity. Ensure brand consistency across all marketing channels and create strategies that effectively communicate the company's value propositions to potential customers and partners.
• Lead all digital marketing efforts, including SEO, SEM, email marketing, social media, and paid advertising campaigns. Manage public relations strategies and maintain a positive public image by handling media relations and fostering meaningful relationships with industry influencers and thought leaders.
• Devise and execute strategies aimed at increasing customer acquisition, loyalty, and retention. Leverage data-driven insights to create personalized marketing campaigns that improve engagement and drive customer lifetime value.
• Monitor industry trends, competitor activity, and customer feedback to identify opportunities and threats. Continuously assess and optimize marketing efforts using data analytics and performance metrics to ensure the company stays ahead of market demands.
• Work closely with other departments such as sales, product, and customer support to ensure alignment between marketing campaigns and company-wide initiatives. Collaborate on product launches, promotions, and other initiatives to ensure cohesive messaging across all touchpoints.
• Oversee the marketing budget, ensuring optimal allocation of resources across various marketing channels and campaigns. Track spending and adjust strategies to ensure maximum ROI.

Qualifications:

• A minimum of 8 years of marketing experience, with at least 3 years in a senior leadership role within the fintech, technology, or blockchain sector. Demonstrated ability to lead marketing teams to execute complex, high-impact campaigns.
• Proven expertise in creating and executing multi-channel marketing strategies, including content marketing, digital advertising, SEO/SEM, email marketing, and social media. Experience with both traditional finance and fintech industries is highly preferred.
• Strong background in brand building, with the ability to craft compelling messaging that resonates with both B2B and B2C audiences. Expertise in managing a brand’s tone, voice, and visual identity across different platforms and channels.
• Exceptional ability to analyze market trends and customer data to inform strategic decisions. Proficient in using data analytics tools and performance metrics to assess campaign effectiveness and optimize efforts for improved results.
• Excellent verbal and written communication skills, with the ability to communicate complex ideas clearly and concisely to internal teams, customers, and external stakeholders. Comfortable working with senior executives and presenting marketing strategies to key decision-makers.
• Strong collaboration skills with an entrepreneurial mindset. Ability to work cross-functionally in a fast-paced, dynamic environment while managing multiple priorities effectively.
• Ability to adapt to the rapidly evolving fintech and blockchain landscape, staying ahead of industry developments and adjusting marketing strategies as necessary to capitalize on emerging trends.

Compensation:

• Salary range: $90,000 – $150,000 annually, depending on experience and qualifications.
• Opportunity to work in a rapidly expanding company at the forefront of fintech innovation.
• Performance-based incentives, bonuses, and additional growth opportunities.

Salary : $90,000 - $150,000