Head of Marketing

About Avelina: Avelina provides wholesome, farm-to-table oats. With a commitment to natural ingredients and healthy eating, Avelina offers a range of oatmeal products that are free from added sugars and gluten. Their mission is to raise new standards for family-friendly foods, ensuring that every meal is both nutritious and delicious.

About Head of Sale:

This role demands a visionary marketer with a deep understanding of both B2B and B2C marketing strategies, coupled with a successful history of boosting brand awareness and market share. 

Responsibilities: 

• Formulate and implement comprehensive marketing strategies tailored to effectively showcase our retail and food service products to supermarkets, distributors, and wholesalers.
• Develop and maintain social media content, influencers, and campaigns.
• Spearhead the creation of marketing campaigns encompassing advertising, promotions, and digital initiatives to drive sales and elevate brand visibility.
• Collaborate closely with sales teams to pinpoint target markets, devise marketing materials, and bolster sales efforts with pertinent collateral and resources.
• Conduct thorough market research and analysis to uncover market trends, consumer preferences, and competitive landscapes, leveraging insights to shape marketing strategies and product development endeavors.
• Assume responsibility for managing the company's brand identity, ensuring brand consistency across all marketing platforms and materials.
• Supervise the development and upkeep of marketing materials, including product packaging, sales collateral, and promotional content, guaranteeing they effectively convey the brand message and value proposition.

• Develop and oversee marketing budgets, monitor expenses, and assess the efficacy of marketing initiatives and campaigns.
• Collaborate with cross-functional teams, including product development, sales, and operations, to align marketing strategies with overarching business objectives.
• Stay abreast of industry trends, market shifts, and regulatory updates affecting the food industry, proactively adapting marketing strategies as necessary.
• Lead, mentor, and cultivate a high-performing marketing team, fostering a culture of innovation, collaboration, and continual growth.

 Qualifications: 

• Bachelor’s degree in marketing, Business Administration, or a related field; MBA preferred.
• 5 years of proven track record in marketing leadership roles within the food manufacturing industry, with a focus on promoting retail and food service products to supermarkets, distributors, and wholesalers.
• Experience managing and executing trade spend.
• Thorough comprehension of B2B and B2C marketing strategies, encompassing digital marketing, advertising, promotions, and brand management.
• Thorough comprehension of developing and executing a social media strategy and campaigns
• Demonstrated proficiency in crafting and executing comprehensive marketing strategies that drive brand recognition, expand market share, and accomplish business objectives.
• Outstanding communication and interpersonal skills, facilitating effective collaboration with cross-functional teams and establishment of robust relationships with internal and external stakeholders.
• Strong analytical capabilities and experience utilizing data and market research to inform marketing strategies and decision-making.
• Innovative thinker with a fervent commitment to conceiving groundbreaking marketing campaigns and initiatives that resonate with target audiences.
• Demonstrated leadership abilities, with the capacity to motivate and inspire a team, set clear objectives, and nurture a culture of accountability and continual improvement.
• Proficiency in marketing tools and technologies, including marketing automation platforms, CRM systems, and analytics tools.
• Willingness to travel to industry events, client meetings, and market research activities as required.

Pay is $80,000 annual Plus Benefits.