What are the responsibilities and job description for the Head of Performance Marketing position at Jobleads-US?
Head of Performance Marketing
Lucky Strike Entertainment is seeking an experienced Head of Performance Marketing to lead and optimize performance marketing initiatives, driving customer acquisition, engagement, and revenue growth. This role will oversee performance marketing, paid media, email marketing, eCommerce, and data-driven reporting.
About Us
We are one of the world's premier location-based entertainment platforms, with over 360 locations across North America. Our mission is to deliver unique and memorable experiences to our customers.
Responsibilities
* Develop and execute comprehensive performance marketing strategies to increase brand growth and conversions.
* Oversee paid media strategies across Google Ads, social media, and programmatic advertising, along with the management of external agency relationships.
* Implement data-driven performance marketing initiatives, optimizing for acquisition and engagement.
* Manage the Digital Marketing team, responsible for paid media, email, ecommerce, and digital analysts.
* Partner with brand marketing, creative, and operations teams to align digital initiatives with business goals.
Requirements
* Proven expertise in paid media strategy (Google Ads, Meta, TikTok, programmatic) and performance marketing.
* Strong background in email marketing, CRM, and marketing automation platforms.
* Experience leading eCommerce strategies and website optimization.
* Experience in managing large-scale marketing initiatives.
* Bachelor's degree in Marketing, Business, Data Analytics, or a related field.
* ~10 years of experience in digital marketing, performance marketing, or eCommerce for a national location-based entertainment, hospitality, or nightlife business, with at least 5 years in a leadership role.
Benefits
* Competitive salary and benefits package.
* Opportunity to work with a leading entertainment company.
* Collaborative and dynamic work environment.
Lucky Strike Entertainment is seeking an experienced Head of Performance Marketing to lead and optimize performance marketing initiatives, driving customer acquisition, engagement, and revenue growth. This role will oversee performance marketing, paid media, email marketing, eCommerce, and data-driven reporting.
About Us
We are one of the world's premier location-based entertainment platforms, with over 360 locations across North America. Our mission is to deliver unique and memorable experiences to our customers.
Responsibilities
* Develop and execute comprehensive performance marketing strategies to increase brand growth and conversions.
* Oversee paid media strategies across Google Ads, social media, and programmatic advertising, along with the management of external agency relationships.
* Implement data-driven performance marketing initiatives, optimizing for acquisition and engagement.
* Manage the Digital Marketing team, responsible for paid media, email, ecommerce, and digital analysts.
* Partner with brand marketing, creative, and operations teams to align digital initiatives with business goals.
Requirements
* Proven expertise in paid media strategy (Google Ads, Meta, TikTok, programmatic) and performance marketing.
* Strong background in email marketing, CRM, and marketing automation platforms.
* Experience leading eCommerce strategies and website optimization.
* Experience in managing large-scale marketing initiatives.
* Bachelor's degree in Marketing, Business, Data Analytics, or a related field.
* ~10 years of experience in digital marketing, performance marketing, or eCommerce for a national location-based entertainment, hospitality, or nightlife business, with at least 5 years in a leadership role.
Benefits
* Competitive salary and benefits package.
* Opportunity to work with a leading entertainment company.
* Collaborative and dynamic work environment.
