What are the responsibilities and job description for the Communications Strategist position at Alfred University?
The Director of Communications and Outreach is a key member of the Alfred University team, responsible for elevating the visibility and reputation of the New York State College of Ceramics (NYSCC) and the Division of Performing Arts (PAD).
This role requires a deep understanding of communications, media, and marketing practices, including web and digital communications strategies. The ideal candidate will have exceptional written, verbal, and presentation skills, with a strong command of grammar, spelling, and usage.
Key Responsibilities
- Develop a comprehensive understanding of NYSCC and PAD's history, partnerships, and unique integration within Alfred University and SUNY
- Support events and programs by designing sustainable strategies for collateral materials
- Collaborate with faculty, staff, and offices such as Admissions, Advancement, Career Development Center, and Marketing and Communications
- Buid cohesive and consistent messaging for PAD and NYSCC
- Manage photo and video documentation of events and all assets
- Mentor student interns in photography, videography, marketing, design, analytics, management, and event promotion
- Maintain and coordinate internal and external events calendars
- Create and distribute weekly and monthly Arts & Engineering highlights emails
- Supervise consistent posting of event information on campus and community platforms
- Attend regular meetings with the University MarCom team
- Develop and submit an annual NYSCC report and other collateral materials to the SUNY Chancellor's Office
- Maintain and optimize website content for all divisions, programs, galleries & museum, and the Institute for Electronic Arts (IEA); assist faculty with web content using the AU templates, adhering to branding and ADA standards
- Represent NYSCC at SUNY and external events as needed
- Collaborate on initiatives to boost enrollment, visibility, and national rankings
- Review and edit all marketing materials to ensure alignment with tone, style, and messaging priorities
