Marketing & Social Media Associate

About Allara:

Your health is not one thing; it's everything, and when it comes to hormonal health no two people are exactly the same. We built Allara to provide effective solutions and consistent 1:1 medical support for the countless women who felt unheard, rushed, or overlooked in traditional care models. Allara is not just one appointment—or three, or ten—it's a long-term plan with real access, attention, and understanding, where our care teams can drive solutions and manage your needs over time. We're listening to you, and your body, so you can live your healthiest, fullest life.

About the role:

Allara is looking for a creative thinker to assist in best-in-class social strategy, social marketing campaigns, and influencer management. This person will be responsible for audience and engagement growth across all owned channels. This includes the daily management of channel operations (content strategy, planning & creation, and community management) along with assisting in daily influencer management. The ideal candidate is at the forefront of social trends, innovation, has a strong creative eye, and is able to help bring the Allara brand voice and mission to life through social media.

This role is based in New York City, with in-person work at least two times per week.

Responsibilities:

Marketing Strategy

• Execute on a growth and engagement-driven social media strategy
• Assist the Marketing Director on executing omnichannel marketing campaigns
• Execute & ideate social media concepts
• Assist in the management of social media marketing and influencer marketing strategy
• Help us grow and manage Instagram, TikTok, Facebook, Twitter and other social platforms
  
  

Social Media Content & Community

• Create video content across social media channels (Tiktok, Reels, Youtube)
• Identify key influencers and manage outreach and relationship communications
• Maintain a unified brand voice across different social media channels
• Monitor social media channels for trends, timely events, and relevant conversations; participate actively and execute strategies to amplify brand presence.
• Community management across all social channels, including responding to social media messages, inquiries, and comments, and engaging with current events or trending topics to foster brand interaction
  
  

About you:

• 3 years of experience in a marketing-focused role that included social media-related responsibilities
• Commitment to the mission and to creating exceptional experiences for our customers
• Passion for brand marketing and proficiency with major social media platforms and social media management tools (Instagram, TikTok, YouTube Shorts)
• Proactive approach while maintaining strong time management with the ability to work on varying tasks in parallel
• Ability to understand historical, current, and future trends in the digital content and social media space
• Demonstrated copywriting skills
• Video and editing experience on multiple platforms
• Able to work independently and execute under set deadlines
• Strong creative eye
• Comfortable working in front of camera as subject/voice of company's social media posts
  
  

Benefits

• Compensation: $70-80k equity
• Medical/Dental/Vision
• 401(k)
• Unlimited PTO
  
  

At Allara, we believe in celebrating everything that makes us human and are proud to be an equal-opportunity workplace. We embrace diversity and are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We believe that the more inclusive we are, the better we can serve our members. We're an Equal Opportunity Employer and do not discriminate against candidates or patients based on race, color, gender, sexual orientation, gender identity or expression, age, religion, disability, national origin, protected veteran status, or any other status protected by applicable federal, state, or local law.