Digital Marketing Manager

Job Summary:
We are seeking an experienced and strategic Digital Marketing Manager to lead both our clients’ digital marketing initiatives and Allegra's internal digital marketing efforts. This on-site role requires a dynamic professional who can develop and implement innovative strategies to drive engagement, enhance brand visibility, and increase conversions across multiple digital channels. The ideal candidate will have hands-on experience in building, updating, and maintaining websites, as well as collaborating effectively with web designers and developers. Reporting directly to the Owner, this role demands strong leadership, creative problem-solving abilities, and a deep understanding of the digital landscape.

Key ResponsibilitiesClient-Focused Digital Marketing

• Strategic Planning & Execution:
• Consult with clients to understand their business goals, target audiences, and market dynamics.
• Develop and execute comprehensive digital marketing plans that align with client objectives and brand identities.
• Social Media Management:
• Oversee the creation, scheduling, and publication of engaging content across various social media platforms (Facebook, Instagram, LinkedIn, etc.) for client accounts.
• Monitor engagement metrics, respond to audience interactions, and optimize campaigns to improve overall performance.
• Search Engine Optimization (SEO):
• Conduct in-depth keyword research, on-page optimization, and technical audits to enhance clients' search engine rankings.
• Implement effective link-building strategies and continuously monitor website performance using analytics tools.
• Google Business Profile (GBP) Management:
• Create and maintain optimized Google Business Profile listings for clients, ensuring accuracy and brand consistency.
• Enhance local search visibility through targeted updates, engaging content, and proactive review management.
• Website Development & Maintenance:
• Hands-On Website Management: Build, update, and maintain client websites to ensure they are visually appealing, user-friendly, fully functional, and optimized for SEO.
• Collaboration: Work closely with web designers and developers on more complex projects, ensuring seamless integration of design and functionality.
• Troubleshoot and resolve website issues promptly, keeping client sites up-to-date with the latest best practices and technologies.

Allegra’s Digital Marketing

• Brand Strategy & Execution:
• Develop and implement digital marketing strategies for Allegra to increase brand awareness, generate leads, and drive online engagement.
• Oversee content creation and ensure that all digital assets reflect Allegra’s brand identity and messaging.
• Integrated Campaign Management:
• Plan and execute multi-channel campaigns (including social media, email marketing, PPC, and SEO) tailored to promote Allegra’s products and services.
• Analyze campaign performance and adjust strategies to maximize ROI.

Analytics, Reporting & Continuous Improvement

• Utilize tools such as Google Analytics, Google Search Console, and various social media insights platforms to track performance across all digital channels.
• Prepare comprehensive reports detailing performance metrics, insights, and strategic recommendations for both client projects and Allegra's initiatives.
• Stay current on industry trends, emerging technologies, and best practices to continuously refine and improve digital marketing strategies.

Leadership & Collaboration

• Serve as the primary point of contact for client digital marketing initiatives, ensuring consistent communication and high-quality service delivery.
• Collaborate with internal teams—including design, content creation, and web development—to ensure cohesive marketing efforts across all projects.
• Mentor and guide junior team members, fostering a collaborative environment and driving professional development.

Qualifications

• Education: Bachelor’s degree in Marketing, Communications, Business, or a related field (or equivalent work experience).
• Experience:
• 3 years of proven experience in digital marketing management, with a strong portfolio of successful client and internal campaigns.
• Demonstrated expertise in social media management, SEO, GBP optimization, and website development.
• Technical Skills:
• Strong technical skills in website development and management, with hands-on experience building, updating, and maintaining websites using content management systems (e.g., WordPress), HTML/CSS, and other relevant tools.
• Proficiency with digital marketing tools such as Google Analytics, Google Search Console, social media management platforms, and SEO tools (e.g., Moz, SEMrush, Ahrefs).
• Soft Skills:
• Excellent communication, leadership, and interpersonal skills.
• Strong project management abilities with a keen attention to detail and the capacity to manage multiple priorities simultaneously.
• Analytical mindset with a creative approach to solving challenges and optimizing digital strategies.

Working Conditions

• Location: On-site
• Schedule: Full-time, with flexibility to accommodate client needs and campaign deadlines.
• Team Environment: Collaborative work culture with frequent cross-functional interaction and strategic input from senior leadership.

Job Type: Full-time

Pay: $67,239.00 - $73,761.00 per year

Benefits:

• Dental insurance
• Employee assistance program
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Professional development assistance
• Retirement plan
• Vision insurance

Work Location: In person

Salary : $67,239 - $73,761