What are the responsibilities and job description for the Digital Marketing Specialist position at Allegro MicroSystems, LLC?
The Allegro team is passionate about providing intelligent solutions that move the world toward a safer and more sustainable future. With more than 30 years of experience developing advanced semiconductor technology, innovation with purpose touches every aspect of our business. From customer engagement and employee recognition to technology advancement and serving the local communities in which we maintain offices, innovation consistently drives our mission and definition of success.
As part of our innovation, we recognize that our team members are unique and that our work locations must be adaptable. At Allegro we flex. Flex@Allegro is our approach to hybrid work that empowers managers and their team members to decide where and when work will be done. Ask what Flex@Allegro can mean for you.
To support our continued growth, we are seeking a highly motivated Digital Marketing Specialist to lead the execution of website enhancements and support digital marketing campaign delivery. At Allegro, we operate as "One Allegro," collaborating seamlessly across teams and geographies to achieve shared success.
What You'll Do
Execute integrated digital marketing campaigns, including email, paid media, SEO, and organic social initiatives.
Manage and publish website content using Sitecore, ensuring alignment with brand guidelines, marketing objectives, and technical best practices.
Collaborate with marketing, design, and development teams to support the execution of digital campaigns, product launches, and web enhancements.
Own the web production workflow—from intake and prioritization to publishing and QA—ensuring timely and accurate delivery of web updates.
Optimize landing pages and site content for SEO, accessibility, and performance across devices and browsers.
Monitor website performance using tools like Google Analytics; identify opportunities to improve UX, engagement, and conversion.
Partner with cross-functional stakeholders to implement A/B tests, support website enhancement efforts, and ensure web experience drives business results.
Collaborate cross-functionally with marketing, design, and development teams to launch new web pages, landing pages, and digital campaigns on time and with high quality.
What You Will Need
Bachelor’s degree in Marketing, Communications, Business, or a related field.
2–4 years of experience managing website content and digital campaigns, preferably in a B2B environment
Hands-on experience with Sitecore or a similar enterprise-level CMS
Strong understanding of web publishing workflows, HTML/CSS basics, and cross-browser compatibility
Familiarity with SEO best practices, web accessibility standards (WCAG), and responsive design principles
Experience using tools like Google Analytics, Hotjar, or similar to inform content decisions and optimize performance
Excellent organizational skills and attention to detail, with the ability to manage multiple projects and deadlines
Strong communication and collaboration skills to work effectively with cross-functional teams
At Allegro, we are committed to providing a harassment-free environment of mutual respect to fuel innovation through inclusive thought collaboration. Allegro is an Equal Opportunity Employer and does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, physical or mental disability, national origin, veteran status, parental status, or any other basis covered by appropriate law. Allegro makes hiring decisions based solely on qualifications, merit, and business needs at the time.
Eligible applicants must reside in a state where Allegro currently has an office location: This includes New Hampshire, Massachusetts, Texas, Oregon, and Michigan. Certain positions (such as field sales roles) may be exempt from this requirement.
