What are the responsibilities and job description for the Senior Design Lead (Senior Art Director) position at ALLEN Career Institute Pvt. Ltd.?

About Allen Digital :

Allen Digital is an outcome of a strategic partnership between Allen Careers Institute and Bodhi Tree Systems to ensure tech enablement for millions of students. Allen Digital aims to build an EdTech platform to provide students with everything a classroom cannot. Allen has the backing of some of the best names in – media, business, education, and technology. Allen, with 30-35 years of industry leadership, is poised to revolutionize education through its enhanced technology platform. Building on its legacy of excellence, Allen is dedicated to shaping the future of learning and empowering students for success.

Job Overview :

Scroll down to find the complete details of the job offer, including experience required and associated duties and tasks.

The Senior Design Lead, reporting directly to the Head of Creative, will spearhead creative development and execution across all customer touchpoints, with a primary focus on print and the ability to extend these concepts across various media. This role demands a seasoned professional adept in brand building and creative leadership, ideally within an advertising or design agency environment. While co-managing the design team and overseeing the direction of projects, this role also requires hands-on involvement in design ideation, leading from the front to ensure high-quality design solutions that align with the company's educational goals and branding strategies.

Who You Are :

Visionary Leader : Experienced in a leadership role within a design or advertising agency, you are capable of driving creative strategies and solutions in a dynamic environment.
Brand Steward : With expert knowledge of brand consistency, you skillfully develop and maintain a comprehensive brand book, ensuring all creative outputs enhance the brand's image.
Creative Innovator : Passionate about design and user experience, you lead creative interventions across various media, setting new standards of excellence.

What You’ll Be Doing :

Creative Direction and Strategy : Lead the conceptualization and implementation of integrated marketing campaigns with a strong emphasis on print, ensuring creative treatments meet brand objectives and seamlessly extend across digital and video formats.

Team Leadership and Development : Co-manage and mentor the design team alongside the Head of Design, fostering a collaborative environment that encourages innovation and high standards.

Brand Management : Oversee the brand book, ensuring all creative work is consistent with brand guidelines and adapts to market trends.

Cross-Functional Collaboration : Work closely with cross-functional teams to align design strategies with business objectives and ensure impactful creative executions.

Hands-On Design : Actively participate in and lead design ideation and creation, demonstrating expert design skills and a deep understanding of visual storytelling.

What You Bring to the Team :

Proven Experience : Over 10 years in design, with at least 5 years in a significant creative leadership role, preferably with an advertising background.

Technical Expertise : Advanced proficiency in Adobe Creative Suite and Figma, specializing in print design with the capability to adapt designs across digital and video media.

Strategic Design Skills : Exceptional ability to communicate design thinking and present creative ideas effectively; adept at multitasking and working under tight deadlines.

Key Responsibilities :

Brand and Creative Oversight : Develop and maintain global imaging and video style guides, approve creative content, and ensure brand consistency across all formats.

Design Excellence : Maintain high standards for typography, color, and overall visual composition, particularly in print, while exploring innovative solutions for other media.

Operational Efficiency : Organize and plan project details efficiently, maintain and organize files and project materials, ensuring seamless project continuity.

Additional Qualifications :

Education : Bachelor’s degree in Graphic Design or a related field is required, along with a portfolio that demonstrates extensive expertise in graphic design and creative leadership. Proficiency in AI and other modern design tools is a plus.

Application Process :

Interested candidates should submit their resume along with a cover letter and a digital portfolio demonstrating their design proficiency and leadership capabilities.

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Senior Design Lead (Senior Art Director)

What are the responsibilities and job description for the Senior Design Lead (Senior Art Director) position at ALLEN Career Institute Pvt. Ltd.?

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