What are the responsibilities and job description for the Senior Content Writer position at Alliance Health System?
Alliance Health Systems is dedicated to delivering high-quality healthcare services that prioritize innovation, accessibility, and patient well-being. We are seeking a talented and detail-oriented Content Copywriter to help shape our brand voice and support various creative and strategic initiatives across multiple platforms.
Position Overview
The Content Copywriter will be responsible for crafting compelling, clear, and engaging content across various media. This role will involve collaborating with multiple departments to develop messaging that resonates with our audience and aligns with the company's strategic goals. The ideal candidate will possess a strong ability to write persuasive, informative, and brand-conscious copy for digital and print materials.
Key Responsibilities
Position Overview
The Content Copywriter will be responsible for crafting compelling, clear, and engaging content across various media. This role will involve collaborating with multiple departments to develop messaging that resonates with our audience and aligns with the company's strategic goals. The ideal candidate will possess a strong ability to write persuasive, informative, and brand-conscious copy for digital and print materials.
Key Responsibilities
- Write, edit, and proofread high-quality copy for websites, blogs, marketing campaigns, press releases, email newsletters, brochures, print materials, branding and social media platforms.
- Partner with designers to ensure cohesion between written content and visual design elements.
- Develop content for healthcare-related initiatives, patient outreach, and educational materials.
- Handle creative requests by producing engaging and SEO-friendly copy for various marketing and advertising needs.
- Conduct research on industry trends, competitors, and healthcare advancements to create relevant, insightful content.
- Work with the marketing team to strategize campaigns that enhance brand awareness and audience engagement.
- Maintain and build consistency in tone, messaging, and quality across all communications.
- Review and refine content to ensure compliance with healthcare regulations and Alliance Health Systems' guidelines.
- Collaborate closely with the Graphic Designer and Senior Brand Manager to request, refine, and oversee creative needs through final execution.
- Minimum of 5 years of experience in copywriting, preferably in the healthcare or medical industry.
- Bachelor's degree in English, Marketing, Communications, Journalism, or a related field.
- Strong writing, editing, and proofreading skills with exceptional attention to detail.
- Ability to craft compelling narratives tailored to different target audiences.
- Understanding of SEO principles and digital marketing strategies.
- Experience collaborating with designers, marketers, and other stakeholders.
- Familiarity with healthcare terminology and regulations (preferred but not required).
- Proficiency in content management systems and marketing software (such as WordPress, HubSpot, or Adobe Creative Suite).
- Competitive salary
- Health, dental, and vision insurance.
- Professional development opportunities.
- A supportive and collaborative team environment.