What are the responsibilities and job description for the Marketing Automation Specialist position at alliant_commercial_realty_services?
With a history dating back to 1925, Alliant Insurance Services is one of the nation’s leading distributors of diversified insurance products and services. Operating through a national network of offices, Alliant provides property and casualty, workers’ compensation, employee benefits, surety, and financial products and services to more than 26,000 clients nationwide. Alliant Insurance Services ranks among the 15 largest insurance brokerage firms in the United States.
Do not pass up this chance, apply quickly if your experience and skills match what is in the following description.
SUMMARY
Responsible for executing marketing automation campaigns for Alliant’s Corporate Marketing department. This role will be responsible for designing, producing and optimizing responsive emails, landing pages and web forms, scrubbing data files, building distribution lists, configuring and executing campaign programs, campaign reporting and program optimization.
ESSENTIAL DUTIES AND RESPONSIBILITIES
- Develops and executes responsive email marketing campaigns using Marketing Automation platform;
- Automates email programs that run efficiently and reduce setup time;
- Incorporates lead generation web-forms that are integrated into CRM;
- Designs and optimizes email and landing page layouts using variant testing and industry best practices, and shares similar learnings with the broader team;
- Ensures all emails and landing pages meet CAN-SPAM, web accessibility, and ADA compliance;
- Partners with key marketing stakeholders to analyze, test and launch email campaigns that drive response;
- Conducts campaign analysis and reporting;
- Performs list cleansing and segmentation building;
- Other duties as assigned.
QUALIFICATIONS
EDUCATION / EXPERIENCE
SKILLS
We are proud to provide comprehensive, high quality employee programs to meet employees’ needs now and in the future, including a very competitive financial package. We encourage you to explore what we have to offer. For immediate consideration for this position, please click on the “SUBMIT RESUME” button.
Alliant Insurance Services, Inc. is an equal opportunity employer. All qualified applicants will receive consideration for employment and will not be discriminated against on the basis of race, color, age, religion, gender, sexual orientation, gender identity, national origin, disability, protected veteran status or any other protected status. If you are applying for a job and need a reasonable accommodation for any part of the employment process, please call our Career Center at 1-877-901-9473 and let us know the nature of your request and contact information.
J-18808-Ljbffr
