What are the responsibilities and job description for the MARKETING AUTOMATION TECH SPECIALIST position at Tri Pointe Homes Holdings, Inc.?
Overview :
Looking to be surrounded by remarkable, passionate individuals in your workplace? Tri Pointe Homes is always looking for employees to push our place in the industry forward with a top-tier home buying experience. If this sounds like a career for you, apply to be a part of our great team.
Tri Pointe Homes is looking for an experienced individual to join our talented group as a Marketing Automation Tech Specialist at our Home Office.
Position Highlights : The Marketing Automation Technical Specialist will be responsible for implementing and enhancing the companys automated marketing and sales processes within the Marketing Automation platform. This role involves working closely with internal teams and external vendors to implement and troubleshoot technical solutions, optimize platform usage, and ensure the smooth operation of automated marketing and operational programs. The ideal candidate will have a strong technical background, experience in platform management, and a passion for driving operational excellence through automation.
Position Responsibilities :
- Collaborate with the Director of Marketing Automation, home office marketing team, IT and third-party vendors to help implement best practices for automation processes.
- Assist and coordinate the implementation and enhancement of automated marketing workflows, including top-of-funnel lead generation, lead scoring models, and nurture campaigns.
- Assist in maintaining the channel acquisition programs and work with the division teams to ensure proper campaign submissions and proper execution of these submissions within the channel acquisition programs.
- Execute updates and developments for channel acquisition programs and the lead scoring model, ensuring alignment with overall marketing objectives.
- Work with external agencies and consultants to implement and refine personalization and other digital marketing tools.
- Support division teams in the effective use of video platform tools and self-guided tour platforms, ensuring alignment with organizational goals.
- Troubleshoot technical issues related to marketing automation programs, including campaign structure, audience segmentation, and program flows.
- Run weekly marketing automation reports in data visualization and marketing attribution platforms, providing feedback and recommendations to leadership on areas for improvement in lead generation and nurturing processes on a weekly / biweekly basis.
- Maintain and update training documentation for operational automation processes, ensuring alignment with best practices and platform enhancements.
- Continuously learn and apply best practices in marketing automation, staying informed about new features and capabilities within the marketing automation platform (Marketo) and related technologies.
Position Qualifications :
Compensation & Benefits :
At Tri Pointe Homes, we are intentional about fostering an environment where you, and all individuals, are encouraged to be their authentic selves. We embrace individuality and strive to be consciously inclusive of different backgrounds, experiences, and perspectives in every aspect of our business. We believe our companys strength relies on the diversity of the team and the unique, innovative ideas everyone contributes.
Pursuant to the California Consumer Privacy Act of 2018, if you are a California resident, you have the right to know the categories of personal information that we collect about job applicants, employees and their emergency contacts and beneficiaries, and independent contractors. Please click here for a description of our personal information collection practices.
We are an Equal Opportunity Employer, which means we make employment decisions based on merit and qualifications and are committed to providing equal opportunities for all applicants and employees without regard to their race, color, creed, religion, national origin, ancestry, citizenship status, age, disability, sex, sexual orientation, gender identity or expression, veteran status, genetic information, or any other characteristic protected by applicable federal, state or local laws.
We will endeavor to make a reasonable accommodation to the known physical or mental limitations of a qualified applicant with a disability unless the accommodation would impose an undue hardship on the operation of our business. If you believe you require such assistance to apply for an open position or to participate in an interview, please let us know.
Salary : $93,200 - $117,400
