What are the responsibilities and job description for the E-Commerce Analyst position at Alliant Power?
Job Summary
This role’s mission is to deliver an exception digital commerce experience by optimizing our e-commerce platform, driving customer engagement, and fostering seamless, frictionless shopping journeys that maximize revenue growth.
Key Departmental Responsibilities
Proven track record of successfully launching and managing digital commerce products or platforms, preferably in a B2B or B2C environment with Saas-related products. Proficiency in data analysis and using data-driven insights to drive decision-making and product enhancements. Excellent communication and stakeholder management skills.
This role’s mission is to deliver an exception digital commerce experience by optimizing our e-commerce platform, driving customer engagement, and fostering seamless, frictionless shopping journeys that maximize revenue growth.
Key Departmental Responsibilities
- Accountable for the development and implementation of our B2B and B2C platform’s strategy, upgrade, and enhancements
- Focuses on gathering the UI/UX to ensure the improvement and evolution of the shopping experience for our downstream customers and partners.
- Work cross functionally to ensure product content and SEO is utilized and optimized to grow the brand awareness of our products and services
- Implement continuous analysis of customer behavior and analytics to inform strategic decisions
- Collaborate on implementing cross-sell and growth strategies within the digital commerce platforms to increase product awareness and discovery on the website and within search engines
- Work with 3rd party and internal resources to enhance and develop connectivity solutions with our vendors and downstream distribution partners
- Develops and executes site merchandising strategies, including product assortment, product lists, related products and the like.
- Works closely with marketing, product, design, and engineering teams to align on e-commerce initiatives and drives cross-functional projects to completion.
Proven track record of successfully launching and managing digital commerce products or platforms, preferably in a B2B or B2C environment with Saas-related products. Proficiency in data analysis and using data-driven insights to drive decision-making and product enhancements. Excellent communication and stakeholder management skills.
