What are the responsibilities and job description for the Consumer Research Analyst position at Allianz Partners?
Position Summary
Join the Customer Experience and Market Research team at Allianz Partners, the largest travel and specialty insurance company. We are looking for a Consumer Insights Analyst who will be responsible for researching general market trends, emerging technologies and competitive intelligence. Don't miss this opportunity to join an exciting team focused on making travel experiences better!
Responsibilities
- Consumer Research :
- Conduct insightful and structured research focused on consumer, partner and market needs
- Run and analyze consumer surveys to gauge awareness of the Allianz travel insurance brand and product benefits (i.e. Consumer Brand Awareness Study)
- Monitor and forecast the latest trends in the consumer travel, event and tuition insurance industry, and report out on each channel at least once per year
- Competitor Research :
- Closely monitor competition and market trends to enable informed business decisions
- Compile, synthesize and analyze channel-specific competitor research reports, and present findings and recommendations customized for the appropriate internal audience
- Collaborate with internal Product, Sales and Business teams to collect, compare and analyze competitor product benefits and pricing to support research efforts
- Industry Research :
- Collaborate with the global office on regular industry analysis and reporting
- Develop the annual market research plan, and coordinate on this plan rollout with the Global Office and other regions accordingly
- Create monthly industry trend reports and educate business leadership on trends, analysis and recommendations based on findings
- Other :
- Distill and synthesize complex data sets using tables, charts and graphs
- Host "share out" sessions on research findings to internal stakeholders by writing executive summaries, deep-dive reports and PowerPoint presentations tailored to the audience
- Manage relationships with outside market research providers, analysts, and travel industry associations
- Develop a working knowledge of our strategic business partners, tap into existing research from partners when possible / available, and understand partner brand positioning, advertising campaigns, and marketing methods where possible
- Collaborate within the Marketing team to provide research findings and stats for communications materials, i.e. marketing emails, content (white papers, social media, videos, etc.), and infographics
- This role reports to the Director of Customer Experience and Market Research
- May perform other duties as assigned
Qualifications
Minimum Qualifications
Preferred Qualifications
Requirements
Travel
Travel Requirements :
Less than 10%
