Director of Trade Marketing - Finlandia Vodka

We are New Jersey’s largest wine and spirits distributor looking for great people to join our team! If you are interested in joining a great company in the beverage industry, then come join our fun, family based culture.

Why You Will Love Allied Beverage Group

Industry Leader – We are New Jersey’s Largest Wine and Spirits Distributor

Culture – We may be a big corporation, but we are still family owned and we like to think that influences our work environment. We promote a culture based on trust, respect and collaboration

State of the Art Facility – We opened a brand-new corporate office and distribution center in Elizabeth, NJ in 2019

Your Continued Growth – Our company encourages our employees to reach high, live up to their potential, and advance in their careers. We offer over 9,000 professional development courses that employees can take at any time

Competitive Pay – Allied Beverage Group offers competitive pay commensurate with experience

Quality Benefits – Including Medical, Dental, Vision, 401K plan, Life Insurance, Long Term Disability, Flexible Spending Account, Employee Assistance Program, Pet Insurance Plan and more

Allied Perks! – Associate recognition, discounts with several vendors and more

Overview

The Director of Trade Marketing / Finlandia Vodka role is pivotal to the critical need to create consumer impressions and awareness of the Finlandia Vodka portfolio through customer engagement.

The Director of Trade Marketing / Finlandia Vodka acts as the liaison to support Unity Beverage Group / Finlandia Vodka and key Unity Beverage Group distributors to execute marketing strategies of Finlandia Vodka, introduction of new products, assessment of opportunities in the market and analysis of brand performance.

The individual is Finlandia Vodka’s subject matter expert in the critically important Trade Marketing subject areas. The position is responsible for;

·         Creation and implementation of supplier-approved programming based on market insights, national marketing platforms, and core objectives.

·         Management of all sampling activities, festivals, trade shows, sponsorships, and events.

·         Overall corporate website management, including content development, engagement/usability, functionality roadmap, and analytics.

·         Oversight of Finlandia Vodka's social media activities across multiple platforms.

·         In conjunction with the Marketing & Business Development team, responsible for enhancing distributor relationships, resulting in increased on- and off-premises trade marketing activity to drive increased consumer impressions and awareness throughout the United States markets.

• Acts as an advocate for Finlandia Vodka at distributor marketing meetings, including making presentations on the marketing calendar and reporting results of new product introductions. 
• Works closely with the General Manager and Director of Business Development. 
• Prepares and proofs price structures on new items and increases on existing ones. Responsible for communicating pricing, programming, and new items to the Unity Beverage Group network of distributors.
• Coordinates with Distributor Purchasing and Pricing personnel on all aspects of new products, including item maintenance and inventory requirements.
• Communicates with Distributor Purchasing on all Special Programming, changes in rotation, and extraordinary programming so that inventory levels are adequate for sales.
• Communicates with the sales force on brand initiatives via sales meetings, market blitzes, field work-withs, and visitation of key accounts.
• Prepares for and attends all supplier/distributor review meetings.
• Works with Finlandia Brand Teams to develop sales support materials, like Holiday Brochures and monthly cover themes.
• Reports on market trends and competitive activity to distributor sales and Finlandia Sales team.

• Bachelor’s  Degree or equivalent experience
• 3-5 Years of Experience in Beverage Alcohol, preferably with multi-market experience
• Sales & Marketing Experience
• Digital Marketing Experience (web content & social) 
• Previous experience with ROI analysis
• Previous experience with multitasking
• Previous experience with implementation of and accountability for processes
• Previous leadership experience required(direct and through influence)
• Must be creative
• Must be comfortable with/enjoy change
• Must be comfortable dealing with ambiguity
• Must be strategic thinking
• Must have excellent interpersonal skills

The Company is dedicated to ensuring a safe and secure environment for our team members and visitors. To assist in achieving that goal, we conduct a drug and background check for all new team members post-offer and prior to the start of employment. The Immigration Reform and Control Act requires that verification of employment eligibility be documented for all new employees by the end of the third day of work.

EEO Statement

Allied Beverage Group is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information and other legally protected characteristics.