What are the responsibilities and job description for the Multicultural Trade Marketing Manager position at Allied Beverage Group?
We are New Jersey’s largest wine and spirits distributor looking for great people to join our team! If you are interested in joining a great company in the beverage industry, then come join our fun, family based culture.
Why You Will Love Allied Beverage Group
Industry Leader – We are New Jersey’s Largest Wine and Spirits Distributor
Culture – We may be a big corporation, but we are still family owned and we like to think that influences our work environment. We promote a culture based on trust, respect and collaboration
State of the Art Facility – We opened a brand-new corporate office and distribution center in Elizabeth, NJ in 2019
Your Continued Growth – Our company encourages our employees to reach high, live up to their potential, and advance in their careers. We offer over 9,000 professional development courses that employees can take at any time
Competitive Pay – Allied Beverage Group offers competitive pay commensurate with experience
Quality Benefits – Including Medical, Dental, Vision, 401K plan, Life Insurance, Long Term Disability, Flexible Spending Account, Employee Assistance Program, Pet Insurance Plan and more
Allied Perks! – Associate recognition, discounts with several vendors and more
Overview
The Trade Marketing Multicultural Manager plays a pivotal role in creating consumer impressions within the multi-cultural demographic through customer and consumer engagement. This individual is responsible for the creation and implementation of supplier programming based on market insights combined with National Marketing Platforms. This individual will participate in program creation, presentation to accounts and driving activations within the community. This individual will serve to deliver critical business outcomes and provide a single point of contact with both internal and external stakeholders for trade marketing activity.
Bilingual proficiency in English and Spanish is highly preferred.
\n- Work with Director of Trade Marketing, manage marketing programs, identifying brand optimization.
- Creating and implementing new programming within multi-cultural accounts.
- Requires 4-6 times a month in market, seeing customers and driving activations.
- Work withs, in conjunction with salesforce to have a better understanding/relationship with customers in community.
- Content for experiential programming
- Send out monthly to salesforce.
- Attend/participate in Trade Marketing/Supplier run festivals, events and activations.
- Collect social media content, menu placement, featured cocktails.
- Manage all aspects of program: performance measurement, general KPI’s and recap monthly.
- College Degree or equivalent experience
- Minimum 3 Years of experience in Beverage Alcohol
- Trade Marketing experience is required
- Bilingual proficiency in English and Spanish is highly preferred
- Experience with ROI Analysis
- Must be able to multitask
- Implementation and accountability of process
- Must be creative, strategic thinking, and have excellent interpersonal skills
The Company is dedicated to ensuring a safe and secure environment for our team members and visitors. To assist in achieving that goal, we conduct a drug and background check for all new team members post-offer and prior to the start of employment. The Immigration Reform and Control Act requires that verification of employment eligibility be documented for all new employees by the end of the third day of work.
EEO Statement
Allied Beverage Group is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information and other legally protected characteristics.
