Director of Media Relations and Brand Strategy

Are you a strategic and creative media leader with a deep understanding of personal branding, influencer marketing, and owned content strategies? We are looking for a Director of Media Relations and Brand Strategy to lead the growth and visibility of Cody Bjugan’s personal brand while overseeing content creation, social media, guest appearances on virtual and in-person podcasts and events. and media publications. This role is responsible for crafting and executing a personal brand media strategy that amplifies Cody’s influence across social media platforms, podcasts, speaking engagements and media publications. The Director of Media Relations and Brand Strategy will currently oversee a Personal Brand & Media Relations Manager (focused on securing podcasts, speaking engagements and media publications) and a Content & Social Media Manager (focused on digital content and audience engagement). The team is expected to grow as the brand grows.

Media & Personal Brand Strategy

• Develop and execute a comprehensive media strategy to grow Cody Bjugan’s personal brand as a thought leader.
• Lead and manage personal brand positioning efforts, ensuring all media, social, and content initiatives align with Cody’s vision, values, and audience.
• Identify and prioritize high-impact opportunities for exposure, including podcasts, interviews, partnerships, affiliate programs and collaborations.
• Work closely with Cody and the VP of Marketing to align media efforts with business goals and growth initiatives to support all brands.

Team Leadership & Project Management

• Oversee and support the Personal Brand and Media in securing podcast placements, speaking engagements, and media opportunities.
• Oversee and guide the Social Media Manager in creating high-performing digital content across platforms.
• Act as the primary project manager, ensuring the media and content team meets targets and deadlines, maintains quality, and executes high-level initiatives efficiently.
• Develop clear workflows, processes, and editorial calendars for content, social media, owned channels, and media outreach.

Content & Social Media Oversight

• Ensure a cohesive owned content strategy that integrates social media short and long form content across platforms (Instagram, YouTube, Facebook, LinkedIn, TikTok, etc.).
• Lead the creative vision for video content, ensuring it aligns with personal branding best practices.
• Collaborate with the marketing team to create and repurpose evergreen content into engaging digital assets

Media Relations & Growth Initiatives

• Work with the Personal Brand & Media Relations Manager to create a targeted outreach strategy for podcasts, media features, and speaking engagements.
• Develop and execute influencer collaborations and strategic partnerships that elevate Cody’s personal brand.
• Oversee SEO and backlink strategies to ensure Cody ranks on Google for industry-relevant searches.
• Seek out opportunities to position Cody in high-authority publications, interviews, and media features.

Job Responsibilities (Tasks Associated With The Role)

• Proven success managing and scaling influencer brands, particularly in Real Estate or Land Development
• 7 years of experience in personal branding media.
• Experience leading content and social media teams with a track record of substantial growth.
• Strong project management skills with the ability to oversee multiple initiatives simultaneously.
• Deep understanding of personal branding for influencers and how to leverage other people’s platforms and partnerships for maximum exposure.
• Excellent communication and leadership skills to manage cross-functional teams and external partnerships.
• Experience with social media, podcasting and SEO analytics is essential.

One of Cody’s companies, Allied Development has been recognized as one of Inc. Best Workplaces 2024.

A message from Cody: Welcome To Allied Development.mp4

Job Type: Full-time

Pay: $125,000.00 - $145,000.00 per year

Work Location: In person

Salary : $125,000 - $145,000