What are the responsibilities and job description for the Media Buyer/Planner position at Allied Global Marketing?
The Media Buyer/Planner is responsible for the planning of all media for existing clients and new business, in addition to researching, developing, and presenting media plans and media buying. The Media Buyer/ Planner will purchase media space for multiple clients, including television, radio, outdoor, and print media. The ability to work in a fast-paced, deadline-driven environment is a must.
The ideal candidate is located in the Atlanta area. This role is remote, but may transition into a hybrid role working 2 days a month from the Atlanta office.
ESSENTIAL DUTIES AND RESPONSIBILITIES
- Research, develop, and plan media for specific clients.
- Presents media plans to account management personnel and clients.
- Gathers organizes and presents competitive research and spending data.
- Works hand-in-hand with the Account Service team.
- Maintains effective relationships with clients and co-op personnel.
- Requests television and radio avail from station representatives.
- Generates initial rating estimates utilizing Nielsen data, through SRATA/ FreeWheel.
- Negotiates lower rates, special time parameters, value-added sponsorships and promotions and, in many instances, justifies the rating estimates.
- Approves make goods if the station does not run a spot as ordered or the spots get preempted.
- Decide if the makegoods being offered are as advantageous as the spots originally ordered.
- Analyzes and writes a rationale for any over or under deliveries, especially if the achievement index falls outside the 90 – 110 range.
- Assists in training Media Assistants in radio and television buying.
REQUIREMENTS, SKILLS, KNOWLEDGE, AND ABILITIES NEEDED TO PERFORM THE JOB
- 2-4 years of traditional media buying experience required
- Strong negotiating skills
- Familiarity with key resources/indicators in the industry such as Nielsen and Scarborough ratings/data
- Knowledge of local/spot market media planning/buying
- Excellent communications and interpersonal skills
- Ability to build solid working relationships with teammates and an array of vendors
- Advanced skills in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)
- Ability to perform in a very fast-paced environment and manage multiple projects simultaneously
- Strong organizational and project management skills
- Experience using STRATA or other industry software
- Bachelor’s degree required
- Major in Marketing, Advertising, or Communications preferred
WHAT WE OFFER:
- This position will be eligible to participate in the standard benefits offered to full-time employees of Allied Global Marketing (medical, dental, vision, short-term and long-term disability and life insurance as well as 401k, paid parental leave, and Flex PTO). We also offer 10 company paid holidays.
