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Platform Marketing Manager - Industrial Supplies - Base Salary to 90k/year - Rockville, MD

AllSearch Professional Staffing
Rockville, MD Full Time
POSTED ON 3/4/2025
AVAILABLE BEFORE 5/19/2025

Platform Marketing Manager - Industrial Supplies - Base Salary to 90k / year - Rockville, MD

  • Our client, an Industrial Manufacturer is seeking a Platform Marketing Manager to join their team.
  • In this role, the Platform Marketing Manager will be responsible for assisting in the managing of online / digital marketing initiatives, driving online sales growth, enhancing customer engagement, and optimizing digital presence. Experience with Amazon Seller Central and ecommerce are critical to success in this position.

Responsibilities :

  • Monitor and maintain account health to ensure compliance with Amazon policies and guidelines
  • Resolve account issues, performance notifications and policy violations
  • Create, manage, and optimize product listings for maximum visibility
  • Conduct thorough keyword research and implement strategies to improve organic and sponsored rankings
  • Enhance product titles, descriptions, bullet points, and images to align with best practices
  • Design and execute targeted advertising campaigns using Amazon Advertising platforms
  • Analyze campaign performance metrics and refine marketing strategies for improved ROI
  • Develop A / B testing strategies to optimize ad performance
  • Monitor inventory levels to prevent stock outs or overstocking
  • Forecast demand and coordinate with inventory teams for replenishment
  • Analyze sales trends and metrics to identify growth opportunities
  • Maintain a positive brand reputation by delivering exceptional customer service and managing customer feedback
  • Monitor product reviews and ratings, addressing customer concerns effectively
  • Generate detailed performance reports, including sales, advertising metrics, and product rankings
  • Utilize insights to inform data-driven decision-making and recommend actionable strategies
  • Work closely with the product development, marketing, and logistics teams to align Amazon strategies with overall business objectives
  • Stay updated on Amazon marketplace trends, tools, and policy updates to ensure a competitive edge
  • Qualifications :

  • High school diploma / GED required
  • 3 years of experience managing Amazon Seller Central accounts, required
  • Strong understanding of Amazon policies, guidelines, and marketplace dynamics, required
  • Proficiency in Amazon Advertising platforms and tools, required
  • Background in Ecommerce, required
  • Advanced knowledge of SEO, keyword research, and product optimization
  • Analytical mindset with experience using tools like Amazon Seller Central reports, Helium 10, Jungle Scout, etc.
  • Familiarity with Excel, data visualization tools, and marketplace management software
  • Proven ability to drive sales growth and improve operational efficiency on Amazon
  • Strong computer skills in Microsoft Office applications and the ability to learn new applications quickly
  • Compensation :

  • Base salary to 90k / year
  • Full benefits
  • Remote position with occasional travel to office in Rockville, MD (Initial onboarding and likely 1-2 company events per year)
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