What are the responsibilities and job description for the Senior Digital Analyst position at Ally?
Ally and Your Career
Ally Financial only succeeds when its people do - and that’s more than some cliché people put on job postings. We live this stuff! We see our people as, well, people - with interests, families, friends, dreams, and causes that are all important to them. Our focus is on the health and safety of our teammates as well as work-life balance and diversity and inclusion. From generous benefits to a variety of employee resource groups, we strive to build paths that encourage employees to stretch themselves professionally. We want to help you grow, develop, and learn new things. You’re constantly evolving, so shouldn’t your opportunities be, too?
Work Schedule: Ally designates roles as (1) fully on-site, (2) hybrid, or (3) fully remote. Hybrid roles are generally expected to be in the office a certain number of days per week as indicated by your manager. Your hiring manager will discuss this role's specific work requirements with you during the hiring process. All work requirements are subject to change at any time based on leader discretion and/or business need.
The Opportunity
The Senior Digital Analyst will be responsible for driving insight development across all digital platforms; leads the development, operationalization, and communication of key metrics related to digital experiences.
We’re looking for someone that knows how to bring analytic concepts to life, helping the business make informed decisions about customer experience. Experienced candidates will understand digital analytics data and use analytics techniques to explain relationships between customer engagement and business outcomes. Data development skills are essential with robust critical thinking capabilities and proficiency in statistical problem-solving. This role is dynamic, challenging and requires a combination of technical, analytical, and business skills, data visualization and creativity, and excellent communication skills.
In office role with Hybrid schedule. At this time, Ally will not sponsor a new applicant for employment authorization for this position.
The Work Itself
The Skills You Bring
Ally's compensation program offers market-competitive base pay and pay-for-performance incentives (bonuses) based on achieving personal and company goals. Our Total Rewards program includes industry-leading compensation and benefits plus additional incentives that are designed to meet your needs and those of your family so you can get the most out of your career and your life, including:
Ally Financial is a customer-centric, leading digital financial services company with passionate customer service and innovative financial solutions. We are relentlessly focused on "Doing it Right" and being a trusted financial-services provider to our consumer, commercial, and corporate customers. For more information, visit www.ally.com.
Ally is an equal opportunity employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity or expression, pregnancy status, marital status, military or veteran status, genetic disposition or any other reason protected by law.
We are committed to working with and providing reasonable accommodation to applicants with physical or mental disabilities. For accommodation requests, email us at work@ally.com. Ally will not discriminate against any qualified individual who is capable of performing the essential functions of the job with or without reasonable accommodation.
Base Pay Range: $85000 - $150000 USD
An individual's position in the range is determined by the specific role, the scope and responsibilities of the role, work experience, education, certification(s), training, and additional qualifications. We review internal pay, the competitive market, and business environment prior to extending an offer.
Incentive Compensation: This position is eligible to participate in our annual incentive plan.
Ally Financial only succeeds when its people do - and that’s more than some cliché people put on job postings. We live this stuff! We see our people as, well, people - with interests, families, friends, dreams, and causes that are all important to them. Our focus is on the health and safety of our teammates as well as work-life balance and diversity and inclusion. From generous benefits to a variety of employee resource groups, we strive to build paths that encourage employees to stretch themselves professionally. We want to help you grow, develop, and learn new things. You’re constantly evolving, so shouldn’t your opportunities be, too?
Work Schedule: Ally designates roles as (1) fully on-site, (2) hybrid, or (3) fully remote. Hybrid roles are generally expected to be in the office a certain number of days per week as indicated by your manager. Your hiring manager will discuss this role's specific work requirements with you during the hiring process. All work requirements are subject to change at any time based on leader discretion and/or business need.
The Opportunity
The Senior Digital Analyst will be responsible for driving insight development across all digital platforms; leads the development, operationalization, and communication of key metrics related to digital experiences.
We’re looking for someone that knows how to bring analytic concepts to life, helping the business make informed decisions about customer experience. Experienced candidates will understand digital analytics data and use analytics techniques to explain relationships between customer engagement and business outcomes. Data development skills are essential with robust critical thinking capabilities and proficiency in statistical problem-solving. This role is dynamic, challenging and requires a combination of technical, analytical, and business skills, data visualization and creativity, and excellent communication skills.
In office role with Hybrid schedule. At this time, Ally will not sponsor a new applicant for employment authorization for this position.
The Work Itself
- Develop insights about customer experiences across digital platforms, helping the organization create a best-in-class digital offering
- Create and maintain dashboards for internal stakeholders that track key metrics; assist with interpretation as needed
- Assist in behavioral profile analysis to better understand and segment our customers.
- Maintain documentation of all developed reports, metrics, and dashboards related to backend database table management, database table relationships, calculations, queries, dashboards, and visualizations
- Manipulate and manage data that is typically very large, possibly unstructured, and from multiple sources
- Participate in Ally Analytics communities to strengthen core capabilities and promote analytics culture
- Establishes close working relationships with other teams in the digital space to build impactful analytic stories.
The Skills You Bring
- 3 years' work experience using analytics techniques, across the spectrum of diagnostic analysis and predictive/prescriptive approaches required
- 2 years of experience in digital and site analytics preferably with Adobe Analytics, Customer Journey Analytics or Google Analytics
- 2 years of experience in understanding website and app tagging
- Demonstrated experience with SQL to create, manipulate and concatenate large datasets
- Digital analytics background with strong business acumen, preferably with an understanding of online customer behaviors in financial services or related field
- Degree with Computer Science, Statistics, Mathematics, Economics, or related field preferred. Master’s degree with solid hands-on work and consulting experience a plus.
- Proficient in Microsoft Excel, Power Point, Power BI
- Familiar with customer experience data in an omnichannel setting, with exposure to emergent technologies and platforms that enable these workstreams
- Comfort level with ambiguity and ability to handle multiple projects at the same time
Ally's compensation program offers market-competitive base pay and pay-for-performance incentives (bonuses) based on achieving personal and company goals. Our Total Rewards program includes industry-leading compensation and benefits plus additional incentives that are designed to meet your needs and those of your family so you can get the most out of your career and your life, including:
- Time Away: 11 paid holidays, 20 paid time off days, and 8 hours of volunteer time off, yearly (paid time off is prorated based on start date)
- Planning for the Future: plan for the near and long term with an industry-leading 401K retirement savings plan with matching and company contributions, student loan pay downs and 529 educational save up assistance programs, tuition reimbursement, employee stock purchase plan, and financial learning center and financial coach access.
- Supporting your Health & Well-being: flexible health and insurance options including medical, dental and vision, employee, spouse and child life insurance, short- and long-term disability, pre-tax Health Savings Account with employer contributions, Healthcare FSA, critical illness, accident & hospital indemnity insurance, and a total well-being program that helps you and your family stay on track physically, socially, emotionally, and financially.
- Building a Family: adoption, surrogacy and fertility assistance as well as paid parental and caregiver leave, Dependent Day Care FSA back-up child and adult/elder care days and childcare discounts.
- Work-Life Integration: other benefits including Mentally Fit Employee Assistance Program, subsidized and discounted Weight Watchers® program and other employee discount programs.
- Other compensations: depending on the role for which you are considered, you may be eligible for travel allowances, relocation assistance, a signing bonus and/or equity.
- To view more detailed information about Ally’s Total Rewards, please visit this link: https://www.ally.com/content/dam/pdf/corporate/ally-total-rewards-snapshot.pdf
Ally Financial is a customer-centric, leading digital financial services company with passionate customer service and innovative financial solutions. We are relentlessly focused on "Doing it Right" and being a trusted financial-services provider to our consumer, commercial, and corporate customers. For more information, visit www.ally.com.
Ally is an equal opportunity employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity or expression, pregnancy status, marital status, military or veteran status, genetic disposition or any other reason protected by law.
We are committed to working with and providing reasonable accommodation to applicants with physical or mental disabilities. For accommodation requests, email us at work@ally.com. Ally will not discriminate against any qualified individual who is capable of performing the essential functions of the job with or without reasonable accommodation.
Base Pay Range: $85000 - $150000 USD
An individual's position in the range is determined by the specific role, the scope and responsibilities of the role, work experience, education, certification(s), training, and additional qualifications. We review internal pay, the competitive market, and business environment prior to extending an offer.
Incentive Compensation: This position is eligible to participate in our annual incentive plan.
Salary : $85,000 - $150,000
