What are the responsibilities and job description for the Head of Marketing position at Aloha?
About Aloha
At Aloha, we’re revolutionizing how healthcare practices engage with their patients using AI. Our platform transforms outdated workflows into seamless, personalized, and efficient experiences, freeing up providers to do what they do best: care for patients. As we scale rapidly across healthcare verticals, we’re looking for a Head of Marketing who can accelerate growth, build a world-class demand engine, and position Aloha as the category leader in AI Practice Engagement.
About the Role
Reporting to the CRO, the Head of Marketing will build and scale Aloha’s marketing function from the ground up. If you’re a demand gen expert with a knack for storytelling, data, and execution—and you thrive in a fast-paced startup environment—this role is for you. Your mission? Drive qualified leads, shape our brand narrative, and ultimately grow pipeline and revenue.
You’ll lead all things marketing: from generating qualified pipeline, building a content engine, and owning paid channels to leading go-to-market efforts alongside Product, Sales, and Customer Support.
Please note, this is an on-site role in McKinney, Tx
What You’ll Do
- Develop and lead a full-funnel marketing strategy with a strong focus on lead generation.
- Create and execute integrated campaigns across email, content, SEO, paid media (Google & Meta), and events.
- Optimize our marketing stack and workflows (Hubspot, Instantly, etc.) to increase MQL-to-SQL conversion rates
- Own and scale paid acquisition strategy across digital channels with a relentless focus on ROI
- Partner with Sales to ensure pipeline quality, velocity, and conversion.
- Build a scalable lifecycle marketing program across email, paid, direct mail, and events.
- Craft compelling messaging and content that drives awareness, trust, and, most importantly, conversion.
- Use data and analytics to test, learn, and optimize every campaign.
- Build and lead a high-performing marketing team as we grow.
What You Bring
- 7 years of marketing experience with 3 in a leadership role, ideally in SaaS or healthtech
- Proven success in building and scaling demand generation engines
- Deep expertise in email marketing, content marketing, paid ads (Google & Meta), and lifecycle programs
- Analytical and data-driven—comfortable owning marketing KPIs and making decisions based on data
- Strong messaging and positioning chops; able to distill complex ideas into simple, compelling language
- Hands-on leader with a growth mindset and entrepreneurial spirit
- Experienced in marketing automation (Hubspot, Instantly) and analytics tools
- Collaborative and cross-functional, with the ability to align marketing with product, sales, and CS
Why Aloha?
- Make a real impact a fast-growing startup transforming healthcare with AI
- Work with a passionate, mission-driven team
- Competitive salary, equity, and benefits
- High autonomy, high trust, and a collaborative team culture
- 4 Company-Provided Lunches Weekly
- Employer-paid Medical, Dental, and Vision Health Benefits
- Matching 401(k) up to 4%
- Flexible Vacation & Paid Time Off
Think you're right for the role? Email me your work at Adam.Rangel@GetAloha.com
Review Wave provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
