Alpha UK Head of Marketing and Communications

Role purposeThe Head of Marketing and Communications will be responsible for developing and executing marketing strategies that enhance brand awareness, drive engagement, and increase participation in Alpha courses and events across the UK.

Skills

This role will be responsible for the marketing and communication both to guests and churches across the UK, as we set ambitious goals to see more guests Try and more churches Run Alpha every year. The ideal candidate will be a creative and analytical thinker with a passion for Alpha’s mission and values. This role requires strong leadership skills and the ability to collaborate effectively with various stakeholders, including regional teams, churches, and external partners.Key deliverablesListed below are the key elements that the role holder will be accountable for delivering:

• Influences and overseas delivery of objectives for their area
• Is looked upon to bring subject-matter expertise within their own discipline.
• Will use experience and knowledge to analyse and solve complex challenges in their area.
• Seeks ongoing opportunities for improvement in their area.
• Marketing Strategy Development:
• Develop and implement comprehensive marketing strategies that align with Alpha UK’s objectives and mission.
• Identify target audiences and create tailored marketing campaigns to reach and engage them.
• Campaign Management:
• Plan, execute, and evaluate marketing campaigns to promote Alpha courses, the Leadership Conference, The Marriage Course, and other initiatives (Prisons, Youth, Chinese context, Catholic context).
• Utilise various marketing channels, including digital marketing, social media, content marketing, and email marketing, to maximise reach and impact.
• Brand Management:
• Oversee the development and maintenance of Alpha UK’s brand identity, ensuring consistent messaging across all platforms and materials.
• Monitor brand perception and make necessary adjustments to enhance Alpha’s presence and reputation.
• Content Creation and Management:
• Develop compelling content that resonates with target audiences, including blog posts, videos, newsletters, and social media updates.
• Collaborate with internal teams and external partners to source and produce high-quality content.
• Digital Marketing:
• Enhance Alpha UK’s online presence through effective SEO, SEM, and social media strategies.
• Manage and optimise the Alpha UK website and other digital platforms to improve user experience and engagement.
• Partnerships and Collaboration:
• Build and maintain relationships with key stakeholders, churches, and external agencies to support marketing efforts.
• Work closely with regional teams to ensure cohesive and effective marketing strategies across the UK.
• Market Research and Analysis:
• Conduct market research to stay informed about trends, audience insights, and the competitive landscape.
• Analyse marketing performance metrics and use data-driven insights to optimise campaigns and strategies.
• Budget Management:
• Develop and manage the marketing budget, ensuring efficient allocation of resources to maximise impact.
• Track and report on marketing expenditures and ROI.
• Team Leadership:
• Provide leadership and guidance to the marketing team, fostering a culture of creativity, collaboration, and continuous improvement.
• Mentor and develop team members to enhance their skills and performance.Core behavioural competencies
• Sets an example to their team and the rest of the entity in living out our organisational Values at all times.
• Treats all colleagues with respect, irrespective of background, role and viewpoint, and sets the expectation of the same behaviour from all team members.
• Takes responsibility for personal growth; is also generous in sharing their time and expertise with other team members.
• Regularly asks for feedback and looks for opportunities to learn from others and continually improve their work.
• Demonstrates high levels of commitment and flexibility; is willing to lay down personal projects for the good of the team.
• Remains gracious under challenge and always remains constructive.Essential skills, experience & knowledgeThe following skills and experience form the minimum requirements for the role:
• Knowledge of Alpha with a passion for our values
• Experience of attending or running an Alpha group/course
• At least 3 years of experience in a marketing role.
• Proven track record of developing and executing successful marketing strategies and campaigns.
• Strong understanding of digital marketing, including SEO, SEM, social media, and content marketing.
• Excellent written and verbal communication skills, with the ability to create compelling content and presentations.
• Strong analytical skills and experience with marketing analytics tools and platforms.
• Ability to manage multiple projects simultaneously and meet deadlines.
• Experience in team leadership and development is a plus.Desirable skills, experience & knowledgeThe following skills and experience would be greatly beneficial:
• Knowledge of Alpha at a global level
• Knowledge of UK wide church landscape
• InDesign experience
• Experience using Google Analytics and other analytics tools