What are the responsibilities and job description for the Account Executive position at Alpha Media USA?
Alpha Media Silicon Valley, home to Bay Country (KBAY & KKDV), Mix 106.5 (KEZR) and Alpha Digital, is seeking a full-time Integrated Marketing Consultant who is able to build and maintain relationships with new clients through the entire sales cycle. The ideal candidate must be a self-starter who is able to work with local clients large and small to meet marketing objectives and sell the value of Alpha Media's local radio and digital brands.
Alpha Media is a diverse multimedia company sharing your favorite music, sports, and news across a variety of platforms. Whether it’s on your phone, desktop, tablet, Alexa, Google Home, or in your car, our stations will enhance your journey. We hire and retain top talent who are unique, innovative, and vibrant. We believe in creating progressive products, world-class events, and building strong relationships in our communities.
Headquartered in Portland, Oregon, Alpha Media owns or operates over 200 radio stations across the United States covering all formats. In addition to our over-the-air broadcasts, Alpha audio products can be heard across multiple platforms, including all major smart devices. Strong relationships with our listeners and clients in the communities where we live and work keep Alpha Media true to its local-first heritage.
Responsibilities for this position include :
- Work with prospective new direct clients and advertising agencies to present new marketing opportunities on Alpha Media properties and drive revenue
- Successfully prospect, present and close new advertisers utilizing multimedia campaign strategies for Bay Country, Mix 106.5 and Alpha’s array of digital marketing solutions
- Understand and know how to consult on digital from managed services, such as SEO, SEM, and digital marketing assets including CTV / OTT, mobile to social and programmatic advertising
- Lead the setup and execution of campaigns across multiple platforms
- Ensure that company initiatives and tools provided are used and maximized
- Participate in weekly sales meetings and training sessions.
- Outline and oversee a measurement strategy with results delivery both internally and externally
- Provide performance analysis and end-of-campaign reporting to advertisers
- Provide consultation and educate advertisers and agencies on best media product solutions and best practices to achieve results
Requirements for this position :
Preference may be given to candidates who have the above experience plus the following :
Alpha values Integrity , a Can Do Attitude , Passion , Competitiveness , Creativity, and embraces that work can be FUN . If these qualities are important to you and you feel you check off the qualities we are looking for, apply now and let's talk.
