What are the responsibilities and job description for the Integrated Marketing Consultant (Sales) position at Alpha Media?
Alpha Media - Waynesville / Lebanon, MO is seeking a dynamic, results-oriented Integrated Marketing Consultant. Does selling multiple-channel marketing campaigns excite you? Do you enjoy working with a client on achieving their marketing goals and using data to prove out KPIs? Do you have client relationships that can be converted to Alpha Media's solutions? Then we want to talk to you! If you have a proven record of building and maintaining ongoing relationships with existing clients through the entire sales cycle, understand the importance of client relationships and possess solid business development skills, then come join our team. You should demonstrate extensive knowledge of how to incorporate well-rounded marketing plans to get a client in front of the right audience including radio, digital; omnichannel / multi-channel campaigns, core products and services such as OTT / CTV, targeted display, streaming audio, SEO / SEM, mobile, social, and websites among others. The ideal candidate must possess proven business development and sales experience, and be a self-starter that is able to work with clients to meet marketing objectives and sell the value of Alpha Media's local radio and digital brands. In addition, this position will help lead the market's on-air promotional campaigns from start to finish.
Alpha Media is a diverse multimedia company that focuses on building partnerships through performance-based campaigns / strategies that are meant to meet a client's goals in the most efficient way.
Responsibilities for this position may include :
- Sell radio and digital advertising.
- Successfully uncover and close new, non-radio advertisers utilizing plans comprised of local spot and / or digital / non-spot revenue areas.
- Understand digital marketing including mobile and programmatic digital advertising.
- Ensure that company initiatives and tools provided are used and maximized.
- Participate in weekly sales meetings and training sessions.
- Negotiate direct and agency business.
- Input client orders and copy instructions using company-provided software.
- Ensure attainment of monthly, quarterly, and annual local NTR digital budget goals.
- Generating new business and growing existing clients.
- Customizing marketing solutions, integrating multiple channels of marketing that meet the client's key marketing objectives, such as branding and awareness, building engagement, and conversion-driven campaigns.
- Coordinate and collaborate with our Radio and Digital Services teams to achieve client objectives.
- Analyze and coordinate with our execution team to ensure KPIs are being met.
- Analyze and understand higher-level reporting metrics such as web traffic, CPA, engagement rates, and ROI / ROAS, to be reviewed with the client.
- Embracing and championing company initiatives and utilizing tools provided to succeed.
- Working with both production teams and the client success team to collect all needed information / creative to successfully launch a campaign.
Requirements of this position include the following :
Preference may be given to candidates who have the above experience plus the following :
Benefits :
Alpha Media invests in people who invest in themselves and offers employees a competitive package of health and welfare benefits. Learn more about our benefits on our Careers page.
Who we are :
Alpha Media is a diverse multimedia company that shares music, sports, and news content across various platforms. Alpha owns and operates over 200 live broadcast radio stations and digital properties across the United States. We believe in hiring top talent who are innovative and vibrant, and we strive to create progressive products and world-class events while building strong relationships in our communities. Additionally, our Alpha Digital division specializes in building custom audiences and implementing digital strategies such as web design, SEO / SEM, mobile, social media, video, OTT / CTV, and more to generate leads for businesses. We are committed to the "Live and Local" philosophy and approach clients' digital needs strategically to expand brand awareness and drive conversions.
Alpha values Integrity , a Can Do Attitude , Passion , Competitiveness , Creativity, and embraces that work can be FUN . If these qualities are important to you and you feel you check off the qualities we are looking for, apply now, and let's talk.
Alpha Media is an equal opportunity employer and participates in E-Verify.
If you need an accommodation to complete the application process, please contact us at 1-877-459-5750 or alpha.recruitment@alphamediausa.com and include your full name, contact information, and the accommodation needed to assist you with the application process.
