What are the responsibilities and job description for the Demand Generation Associate position at AlphaSights?
Location : New York
Start Date : Immediate
The Role
As a Demand Generation Associate in AlphaSights' Technology & Strategy team, you'll drive growth from day one by accelerating user demand within a client segment. Collaborating with client service leadership, you'll analyze user behavior to inform and launch initiatives that engage users and achieve impactful commercial results. This role represents a unique opportunity for commercially minded problem-solvers that want a role intersecting data analysis and practical implementation. We seek proactive individuals ready to apply their analytical mindset and creativity to drive our business's growth.
What You'll Do
- Initiative Ideation & Execution : Craft and launch targeted engagement initiatives across all parts of a user's lifecycle - prospecting, onboarding, retention, cross-offering, etc
- User Data Analysis : Analyze user behavior to uncover growth opportunities, refine engagement strategies, and develop user personas for targeted engagement efforts
- Process Improvement : Detect opportunities for improvements within existing user engagement processes and rollout new best practices in your client segment
- Reporting on Engagement and Impact : Generate concise reports to monitor user engagement and initiative success, informing strategy adjustments and proving ROI
- User Prospecting : Identify and target high-potential users in prospective accounts
- Executive Engagement : Influence VP level leadership, managing relationships and effectively communicating initiative strategies and insights to drive decision-making
Who You Are
Technical Skills
Compensation and benefits
AlphaSights is an equal opportunity employer.
Salary : $80
