Demand Generation Associate

PlayPlay is an intuitive video creation platform with AI capabilities designed for busy marketing and communications teams to create engaging on-brand videos. PlayPlay empowers them to save time and scale video production to meet their communication objectives.

Since 2017, PlayPlay has been growing exponentially:

- Fortune 500 companies, CVS, Google, Novo Nordisk, L’Oréal and more!

- 230 employees in Paris, New York and Berlin;

- 65 M$ raised (series A and B);

- Member of the French Tech 120 and recently ranked #26 in the Top100 rising B2B Scale-up in Europe by Sifted!

PlayPlay is the company for you if you want to:

- Join a hyper-growth scale-up that allows you to invest in multiple projects and benefit from rapid evolution opportunities 🌱

- Work on a product loved by our customers (68 NPS) and in constant improvement 🚀

- Learn from great colleagues in a positive work environment that thrives on ambition, drive, humility, transparency, and teamwork (our 4.3/5 rating on Glassdoor is proof of that!) 🤗

- Enjoy activities organized by the Happiness team (Music Quizzes, concerts, seminars, etc.) 🎉

- Work in a hybrid model remote/office and have additional four weeks of full-remote per year (overseas is allowed in any country with a time difference of 3 hours or less) 🖥

- We are backed by investors such as Insight Partners (HubSpot, Twitter), Balderton (Revolut, Aircall) and Point9 (Loom, Zendesk) who are helping us become the global leader in video creation. And to achieve this, we’re looking for the best talent in the market!

JOIN OUR TEAM 👋

We are looking for a motivated Demand Generation Associate based in NYC to support campaign planning and execution across multiple channels, optimize and manage marketing operations, and drive revenue growth in North America. The ideal candidate is analytical — with experience using data to optimize lead-to-revenue processes and inform business decisions—as well as creative.

You will be a key member of the US Marketing team, reporting directly to the US Head of Marketing. In this role, you will work closely with the Senior Growth Marketing Manager in the US and collaborate extensively with the Global Marketing team based in Paris.

If you're passionate about designing and implementing impactful marketing campaigns, leveraging the latest MarTech and industry trends, and thrive in a fast-paced SaaS environment, this role will be a perfect fit for you!

MISSIONS 💪

• Support paid acquisition campaigns: Provide local support for LinkedIn Ads and Google Ads, including campaign ideation, creative brief development, and ongoing optimization.
• Develop and execute targeted partnerships: Collaborate with our Senior Growth Marketer to design and implement sponsored webinars and other partnerships that align with our marketing goals.
• Nurture leads with personalized email campaigns: Create targeted email nurture tracks and build workflows to drive engagement and accelerate lead-to-MQL conversions.

• Optimize CRM processes: Work closely with global MarOps and SalesOps teams to streamline lead management workflows, improve data accuracy, and enhance lead scoring models.
• Ensure efficient lead handoffs: Manage lead assignment processes for dedicated campaigns, ensuring timely and accurate transfer of leads to the sales team.

• Provide data-driven insights: Develop and analyze reports and dashboards to measure campaign performance, identify trends, and inform strategic decision-making.
• Optimize audience segmentation: Utilize data analysis to refine audience segmentation and improve targeting effectiveness across campaigns.

REQUIREMENTS 🎯

- At least 3 years of successful marketing experience in Demand Generation, Paid Acquisition, or MarketingOps, preferably within a fast-growing B2B SaaS company.

- Experience with Social and SEA ads (e.g., Google Ads, LinkedIn Ads, etc.) is required.

- Proficiency in HubSpot is strongly recommended; experience with Salesforce is preferred but not mandatory.

- Excellent communication, collaboration, and project management skills.

- Experience in a predominantly sales-led go-to-market environment is a plus, given the majority of our growth will be through sales revenue (not self-served).

ABOUT YOU ❤️

- Highly organized and capable of juggling multiple projects autonomously

- Passionate about marketing with a strong understanding of the demand generation funnel

- Entrepreneurial at heart—you’re not afraid to test new ideas and embrace learning from mistakes. You have a positive “can do” and solutions-oriented attitude.

- Tech-savvy with an analytical mindset

- Strong communicator who can effectively collaborate with global and/or cross-functional teams and adapt to different stakeholder needs

WHAT WE OFFER 🚀

- An exciting opportunity to join a fast-growing scale-up!

- Competitive salary bonus scaled to your experience.

- 25 days of PTO 5 sick days

- 401k plan with 3% matching

- Medical, Vision and Dental Insurance Plans (covered 100% for you and 50% for dependents).

- The estimated salary range is $100k. Compensation decisions within the range are dependent on the facts and circumstances of each case, including but not limited to the individual's skills, experience, and qualifications

Salary : $100,000