What are the responsibilities and job description for the Senior Digital Marketing Manager position at Altitude Marketing?
This role is all about bringing digital marketing to life across our diverse range of clients. We’re looking for someone who knows the ropes and can hit the ground running–someone who not only gets our big-picture goals but can roll up their sleeves and dive into the day-to-day to make it happen. Whether it’s executing strategies or spotting opportunities for improvement when KPIs fall short, this role will be key in making sure we stay on track and keep hitting those milestones. If you’re ready to shape success and bring fresh ideas to the table, we want you on our team!
About The Role
A Senior Digital Marketing & Advertising Manager at Altitude is responsible for developing strategies and implementing the necessary campaigns across all platforms and channels. They are responsible for the performance of their strategy and campaigns in achieving company and client goals.
- Develop strategic initiatives
- Leading marketing campaigns from the idea stage through to their execution and implementation
- Monitoring and evaluating campaigns
- Optimize campaigns regularly
- Implement email marketing campaigns
- Measure and report on all initiatives
- Brainstorm and implement experiments and conversion tests
- Monitor progress towards SEO goals
- Implement necessary SEO technical and front end updates
This is a hybrid position, located in Emmaus, Pennsylvania.
Requirements
- 5 Years of digital marketing experience
- Ideal candidate has experience using Moz, Ahrefs, Semrush, Optimizely, VWO, Hubspot, ActiveCampaign, WordPress
- Bachelors degree required; concentration in marketing preferred
- Certifications; Google Ads, GA4, Bing, LinkedIn Ads, Hubspot