Marketing Manger for Gloves

Overview
We are seeking a dynamic and results-driven Marketing Manager to join our team. The ideal candidate will be responsible for developing and executing comprehensive marketing strategies that enhance brand awareness, drive customer engagement, and support overall business objectives. This role requires a blend of creativity and analytical skills to effectively manage various marketing channels and campaigns.

Duties

• Develop and implement innovative marketing strategies that align with company goals.
• Conduct thorough market research to identify trends, customer needs, and competitive landscape.
• Oversee content marketing initiatives, including blog posts, social media content, and email campaigns.
• Manage the company’s WordPress website, ensuring content is up-to-date and optimized for SEO.
• Utilize marketing automation tools to streamline processes and improve campaign effectiveness.
• Analyze performance marketing metrics to assess the success of campaigns and adjust strategies accordingly.
• Collaborate with cross-functional teams to ensure cohesive messaging across all platforms.
• Stay current with industry trends and best practices in digital marketing.

Requirements

• Proven experience in a marketing role with a focus on digital strategies.
• Strong knowledge of SEO principles and best practices.
• Proficiency in using WordPress for website management.
• Experience with email marketing platforms and performance marketing techniques.
• Familiarity with marketing automation tools is preferred.
• Excellent research skills to inform strategic decisions.
• Strong communication skills, both written and verbal.
• Ability to work independently as well as part of a team in a fast-paced environment.

If you are passionate about driving results through innovative marketing strategies and have the skills necessary to excel in this role, we encourage you to apply.

Job Types: Full-time, Part-time

Work Location: Hybrid remote in East Texas, PA 18046