What are the responsibilities and job description for the Marketing Manager, Amazon Community Impact position at Amazon?
DESCRIPTION
Do you love solving problems to make the world a better place? Are you ready to focus and apply your marketing expertise for products and programs that positively impact communities around the world?
The Amazon Community Impact team leads philanthropic initiatives focused on education, housing affordability, food security, disaster relief, and support for employees and teams volunteering in our communities. We’re looking for an experienced Marketing Manager to own execution of integrated marketing campaigns, specifically to drive adoption of our philanthropic products and programs.
In this highly-collaborative role, you will be part of a centralized team that supports company-wide and cross-organization community programs. Reporting to the Global Product Marketing Lead, this role will work across global teams to execute tactics for internal and external integrated marketing campaigns and strategies. These responsibilities include, but are not limited to, briefing agencies, monitoring alignment between marketing plans and business objectives, and coordinating creative execution to ensure top-quality delivery. You will work across product delivery, communications, public relations, and leadership teams to continuously improve our approach to showcasing our community initiatives. Drawing on your deep experience in project management and process improvement, you will collaborate cross-functionally to streamline how these stories and proof points are funneled from product teams to communications partners to weave into narrative campaigns.
Key job responsibilities
- Campaign Management: Lead the execution and optimization of integrated multi-channel campaigns, focused on key community impact priorities that are designed to generate engagement and drive adoption. Identify new channel opportunities to diversify and scale marketing efforts. Create and manage campaign documents including briefs, presentations, performance recaps, project trackers, etc.
- Strategic Communications Partnership: Collaborate with key PR and Internal Communications teams to align marketing initiatives with broader corporate storytelling around Amazon's community impact. Partner with stakeholders to identify opportunities for enhanced narrative alignment, provide marketing insights to strengthen communications, and ensure seamless coordination between marketing and communications workstreams while respecting established team responsibilities.
- Content Development & Creative Management: Collaborate with internal teams, external partners, and agencies to source, create and deploy compelling marketing content. Lead end-to-end creative project management for key marketing collateral, coordinating with brand teams and creative agencies to ensure timely delivery of assets.
- Data Analysis: Leverage our data and analytics team to streamline marketing reporting and automation wherever possible, reducing current manual processes for business reporting, evaluate the effectiveness of marketing campaigns, optimize strategies, and provide actionable insights for continuous improvement to achieve marketing objectives.
- Brand Stewardship: Uphold and enhance the Amazon brand through consistent messaging, visuals, and tone across all marketing materials.
A day in the life
During campaign development, you will work collaboratively with key stakeholders and product managers to identify target audiences and formulate the marketing plan. For internal campaigns, you will work closely with teams from internal communications, global volunteering, and external agencies to activate and launch the campaign. For external campaigns, you will work with each campaign’s key stakeholders to understand the overall strategy and identify tasks within the campaign on which to execute, track performance, and report results. All up, you will highlight performance against goals, identify risks, challenges, and areas of opportunity, as well as optimizations to implement based on insights garnered from data. Additionally, you will assist in building the team’s relationships with both internal teams and external agencies to achieve objectives and help facilitate the creation of bar raising content. You may spend time evaluating new and emerging channels and making recommendations for how marketing can help teams meet their goals.
BASIC QUALIFICATIONS
- 4 years of professional non-internship marketing experience
- Experience with paid media and owned and operated channels (i.e. email, onsite, etc.)
- Experience using data and metrics to drive improvements
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
- Experience managing and measuring marketing performance in various channels
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
PREFERRED QUALIFICATIONS
- Experience managing external partners to develop marketing programs
- Experience presenting ideas to various levels of an organization to gain support for initiatives
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $98,200/year in our lowest geographic market up to $179,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.
Salary : $98,200 - $179,600
