Sr. Product Marketing Manager, Ads Marketing

Description

As the Senior Product Marketing Manager for Amazon Ads, you'll play a pivotal role in shaping both product strategy and market success for our innovative advertising solutions. This unique position combines inbound product marketing responsibilities with outbound go-to-market execution, allowing you to influence the entire product lifecycle. You'll leverage customer insights and market research to inform product development, while also crafting compelling messaging and marketing campaigns to drive awareness and adoption. Working closely with Product, Sales, and Marketing teams, you'll ensure our advertising solutions meet customer needs and achieve strong market fit. Your strategic thinking and execution excellence will be critical in positioning Amazon Ads as a leader in the rapidly evolving advertising technology landscape. This role offers the opportunity to make a significant impact on one of Amazon's fastest-growing businesses, requiring a blend of analytical rigor, customer focus, and marketing creativity.

Key Measures Of Success

• Product Strategy & Development: Drive actionable customer insights that measurably impact the product roadmap and enhance customer experiences, resulting in increased user acquisition, engagement, and retention
• Marketing Campaign Performance: Achieve or exceed targets for awareness, consideration, and adoption of Amazon Ads products, directly contributing to revenue growth
• Cross-functional Leadership: Demonstrate strong collaboration across Product, Sales, and Marketing teams, resulting in successful product launches and go-to-market initiatives
• Market Intelligence & Innovation: Maintain comprehensive understanding of market dynamics and competitive landscape, translating insights into strategic product and marketing decisions
• Sales Enablement: Develop and maintain high-quality product documentation and marketing collateral that drives consistent usage and effectiveness across Sales and Marketing teams
• Customer Success: Improve customer satisfaction scores and secure testimonials that validate product improvements and marketing effectiveness
• Industry Impact: Increase Amazon Ads' market presence through impactful research, case studies, and thought leadership content
• Stakeholder Management: Effectively communicate product vision, strategy, and results to senior leadership, maintaining strong buy-in and support for key initiatives across the organization
  
  

Key job responsibilities

• Lead market research, customer interviews, and competitive analysis to inform product strategy and marketing initiatives, translating insights into actionable recommendations
• Partner with Product Managers to define product roadmap priorities, coordinate Alpha/Beta testing, and ensure successful product launches
• Develop and execute comprehensive marketing strategies to drive awareness and adoption of the Amazon Ads product portfolio, measuring and optimizing program effectiveness
• Create and maintain compelling marketing collateral across all channels (sales materials, case studies, blog posts, videos, web content) that drives product understanding and adoption
• Own product positioning and messaging architecture, ensuring consistency across all customer touchpoints and internal documentation
• Serve as the voice of the customer in product planning discussions, advocating for user needs while balancing business objectives
• Establish and maintain single-source-of-truth product documentation to enable Sales and Marketing teams with positioning, best practices, and implementation guides
• Identify and drive new growth initiatives based on market trends, customer feedback, and competitive intelligence
• Lead cross-functional coordination across Product, Sales, and Marketing teams to ensure aligned execution of strategic initiatives
• Communicate product vision, strategy, and results to senior leadership, maintaining strong stakeholder relationships and organizational buy-in
  
  

Basic Qualifications

• 6 years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience communicating results to senior leadership
• Experience building, executing and scaling cross-functional marketing programs
• Experience leading go-to-market for consumer software or hardware product launches
  
  

Preferred Qualifications

• Experience using any of SQL or other analytical tools for conducting data analysis
• Experience with customer segmentation, profiling, and targeting
  
  

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $128,600/year in our lowest geographic market up to $212,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.


Company - Amazon.com Services LLC

Job ID: A2930790