Amerail Systems Hotel Renovations is hiring: Marketing Assistant/Social Media Co

Amerail Systems, Inc. is a premier nationwide hotel renovation company with over 35 years of industry experience and more than 2400 multi-brand, large-scale projects completed. Our skilled, experienced, and dedicated project managers and crews provide our clients with a higher ROI through value-engineered renovation. We specialize in hotel renovations for major brands including but not limited to Hilton, Marriott, and Wyndham branded properties. The ideal candidate is adaptive and thrives in a collaborative environment, brings fresh ideas to the table, is passionate about the industry and marketing, and is continuously striving to be better. Social Media Duties

• Develop and maintain a monthly social media content calendar (planned one month in advance).
• Schedule content via Hootsuite at least two weeks ahead.
• Post consistently (2x per day, 5 days a week, with additional posts for holidays / events).
• Brainstorm and execute creative social media strategies.
• Design platform-specific graphics and write engaging copy.
• Stay current with trends, holidays, and viral content.
• Film / capture content using a company-provided phone.
• Utilize company calendar to coordinate with project managers to source videos / photos.
• Conduct market / competitor research to refine strategies.
• Analyze performance and recommend improvements.
• Develop and implement strategies to increase engagement and brand awareness.
• Grow social media following and engage with hospitality professionals on LinkedIn.
• Interact with followers and respond to comments on all social platforms
• Interview team members to gather insights for content creation.
• Supply colleagues with pre-written content and copy for their social media pages.
• Create and participate in recorded thought-leadership content on industry topics and discussions. Marketing Assistant Duties
• Support the Marketing Manager in developing overall marketing strategies.
• Research and propose new marketing initiatives.
• Assist in website updates including uploading new photos to blogs and project portfolios.
• Attend and capture / create content at annual company events (Summer Summit & Christmas Party).
• Research and develop content ideas to position Amerail Systems as a thought leader.
• Assist in planning and executing internal team events to enhance company culture.
• Help research and develop monthly blog topics and assist in writing content.
• Manage communications with colleagues, industry professionals, podcasters, publications, and vendors.
• Perform market & competitive research
• Keep marketing materials and projects organized.
• Assist with email marketing and other promotional materials.
• Participate in brainstorming sessions and training opportunities.
• Conduct keyword research for SEO-driven content.
• Collect / curate before, during, and after images of our projects from Procore (our cloud-based construction management software) and add them to labeled folders that can be utilized when creating a new project page on our website.
• Take part in training opportunities that may arise
• Understanding of basic marketing principles
• Strong writing, reading, and communication skills.
• Experience writing engaging, creative, & well-crafted social media copy.
• Understanding of SEO best practices.
• Ability to create platform-specific social media content (including Reels & TikToks).
• Ability to stay on top of current trends within and outside the industry & utilize them to create content
• Adobe Suite preferred).
• Eye for graphic design - able to design with brand standards in mind
• Knowledge of core marketing principles.
• Excellent writing / reading / communication skills Bachelor's degree (or final semester) in Marketing, Communications, Business, Graphic Design, or related field. ○ Experience : 2-4 years managing social media platforms (Instagram, Facebook, YouTube, TikTok, LinkedIn, X, Reddit).
• Understanding of platform algorithms, trends, and best practices. Proficiency in Google Suite & Microsoft Office. ○ Familiarity with StoryBrand marketing framework.
• Photography, video editing, and Adobe Suite (Photoshop, InDesign, Illustrator) skills.
• Experience writing and sending press releases.
• Knowledge of Procore software.
• A Good wit, sense of humor, and creative mindset
• Knowledge of our brand Paid Holidays ~ Medical insurance ~ Dental insurance ~