Marketing Assistant/Social Media Coordinator

Who We Are

Amerail Systems is a leading nationwide hotel renovation company. For 40 years, we have transformed brands like Marriott, Hilton, and IHG, growing both in business and as a team.

Why Join Us?

• We are a dynamic, growing company with an exciting future.
• Enjoy a relaxed, accepting and business-casual work environment—tattoos, piercings, and individuality welcome!
• Gain hands-on experience in a unique industry that fosters creative thinking and problem-solving.

What to Expect in This Role

This is a unique position where tasks may change daily, requiring adaptability and creativity. The ideal candidate is adaptive and thrives in a collaborative environment, brings fresh ideas to the table, is passionate about the industry and marketing, and is continuously striving to be better.

Primary Responsibilities:

*Duties & Responsibilities Subject to Change*

Social Media Duties

• Develop and maintain a monthly social media content calendar (planned one month in advance).
• Schedule content via Hootsuite at least two weeks ahead.
• Post consistently (2x per day, 5 days a week, with additional posts for holidays/events).
• Brainstorm and execute creative social media strategies.
• Design platform-specific graphics and write engaging copy.
• Stay current with trends, holidays, and viral content.
• Film/capture content using a company-provided phone.
• Utilize company calendar to coordinate with project managers to source videos/photos.
• Conduct market/competitor research to refine strategies.
• Analyze performance and recommend improvements.
• Develop and implement strategies to increase engagement and brand awareness.
• Grow social media following and engage with hospitality professionals on LinkedIn.
• Interact with followers and respond to comments on all social platforms
• Interview team members to gather insights for content creation.
• Supply colleagues with pre-written content and copy for their social media pages.
• Create and participate in recorded thought-leadership content on industry topics and discussions.

Marketing Assistant Duties

• Support the Marketing Manager in developing overall marketing strategies.
• Research and propose new marketing initiatives.
• Assist in website updates including uploading new photos to blogs and project portfolios.
• Attend and capture/create content at annual company events (Summer Summit & Christmas Party).
• Maintain and update media contact lists.
• Write and distribute press releases.
• Research and develop content ideas to position Amerail Systems as a thought leader.
• Assist in planning and executing internal team events to enhance company culture.
• Help research and develop monthly blog topics and assist in writing content.
• Manage communications with colleagues, industry professionals, podcasters, publications, and vendors.
• Perform market & competitive research
• Keep marketing materials and projects organized.
• Assist with email marketing and other promotional materials.
• Participate in brainstorming sessions and training opportunities.
• Conduct keyword research for SEO-driven content.
• Collect/curate before, during, and after images of our projects from Procore (our cloud-based construction management software) and add them to labeled folders that can be utilized when creating a new project page on our website.
• Take part in training opportunities that may arise
• Ask questions, learn new things, teach us new things, and have fun

Qualifications & Skills Required:

• A desire to learn
• Understanding of basic marketing principles
• Strong writing, reading, and communication skills.
• Creativity and problem-solving ability.
• Experience writing engaging, creative, & well-crafted social media copy.
• Knowledge of Hootsuite & Constant Contact.
• Excellent organizational skills—comfortable multitasking and keeping track of tasks.
• Understanding of SEO best practices.
• Ability to create platform-specific social media content (including Reels & TikToks).
• Ability to stay on top of current trends within and outside the industry & utilize them to create content
• Graphic design experience (Canva required; Adobe Suite preferred).
• Eye for graphic design - able to design with brand standards in mind
• Knowledge of core marketing principles.
• Thrives in a space where you can brainstorm and bounce ideas off one another
• Excellent writing/reading/communication skills

Education & Experience

• Required: Bachelor's degree (or final semester) in Marketing, Communications, Business, Graphic Design, or related field. OR equivalent experience with a strong portfolio of work.
• Experience: 2-4 years managing social media platforms (Instagram, Facebook, YouTube, TikTok, LinkedIn, X, Reddit).
• Technical Skills:
• Understanding of platform algorithms, trends, and best practices.
• Proficiency in Google Suite & Microsoft Office.
• Experience with Canva

What WOWs Us:

• Experience in the hospitality or AEC (architecture, engineering, and construction) industry.
• Familiarity with StoryBrand marketing framework.
• Photography, video editing, and Adobe Suite (Photoshop, InDesign, Illustrator) skills.
• Experience writing and sending press releases.
• Knowledge of Procore software.
• A Good wit, sense of humor, and creative mindset
• Excited to learn & grow
• Knowledge of our brand

Benefits & Work Environment

• Paid holidays.
• Supportive and collaborative company culture.
• Annual company events (Summer Summit & Christmas Party).
• Hands-on experience in multiple areas of marketing, including:
• Email marketing, SEO, social media, design, tradeshows, content creation, and more!

How to Apply

Required: Please submit a resume and cover letter detailing why you’re interested and how you’d be a great fit.

Bonus: Candidates who include a portfolio or examples of past work will stand out!

Job Type: Full-time

Pay: $38,000.00 - $45,000.00 per year

Benefits:

• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

Ability to Commute:

• Erie, PA 16505 (Required)

Ability to Relocate:

• Erie, PA 16505: Relocate before starting work (Required)

Willingness to travel:

• 25% (Preferred)

Work Location: Hybrid remote in Erie, PA 16505

Salary : $38,000 - $45,000