What are the responsibilities and job description for the Marketing Manager position at American Academy of Physician Associates Inc?
About the Job
Our Mission: to lead the profession and empower our members to advance their careers and enhance patient health.
AAPA seeks an experienced Marketing Manager to lead and execute marketing campaigns to boost engagement and member benefit utilization. Reporting to the Director of Marketing, this role involves close collaboration with internal stakeholders to achieve key organizational goals and performance metrics. Strong project management skills, the ability to juggle multiple priorities independently, and expertise in data-driven analysis are essential for success in this position.
What you’ll be doing in this role
- Member-first marketing programs that focus on member engagement with AAPA products and services.
- Develop strategic campaign plans and execute the various efforts associated with each plan. This includes coordinating tactics across various channels and audience segments and evaluating the results of multiple marketing campaigns, all in support of AAPA's strategic and annual operating plan.
- Follow AAPA processes and procedures to evaluate work orders, manage internal meetings, and identify unique and new opportunities (promotions/partnerships/media) to provide enhanced campaign plans.
- Partner with the creative team, web team, social team, other internal stakeholders, external agencies, and partners.
- Lead the execution of marketing campaigns from start to finish, driving collaboration with the stakeholders and leveraging the right internal project management planning tools.
- Use data and analytics to make informed updates to campaigns to improve performance.
- Devise and execute A/B tests and track the results of campaign testing.
- Effectively manage budgets for campaigns.
What success looks like in this role
- Increased member engagement with AAPA products and services
- Achieving annual KPIs related to the position
- Building effective and collaborative relationships with product owners and colleagues
- Consistent testing and refining campaign tactics to improve results
What we are looking for
Our ideal candidate is a seasoned professional with exceptional organizational skills, a results-driven mindset, and the ability to foster collaboration through strong interpersonal and soft skills.
- 3 years of relevant marketing experience and a bachelor's degree in marketing, communications, or a related field are required.
- Membership association experience is required; experience with continuing medical education is preferred.
- Experience building complex marketing campaigns, including digital and direct response marketing, executing and reporting on campaigns. Adjusting and re-evaluating programs based on results as needed.
- Robust project management skills with a keen eye for details.
- Strong problem-solving ability, including critical and metric-driven thinking, with a high level of initiative to make an immediate impact.
- Ability to manage projects and deadlines and adapt to changing business needs.
- Experience or interest in audience segmentation and targeting; association management software experience desired.
- Ability to manage relationships and collaborate effectively with internal and external partners and stakeholders.
- Experience with the following software/tools:
- Eloqua marketing automation platform, or other marketing automation platform
- Google Analytics 4 and Google's Looker Studio; Tealium experience a plus
- Basecamp or other project management platform
- Paid media (Google, Facebook, LinkedIn)
- MS Office - Word, Excel, PowerPoint
What AAPA offers
- Supportive, collaborative team environment
- Comprehensive onboarding
- Opportunities for growth and professional development
- Generous sick and paid time off
- Health, dental, and vision benefits
- Employer-sponsored 401(k) with a match of up to 4%
- Fully remote position with core ET business hours
- Annual stipend for home office supplies
The American Academy of Physician Associates is an Equal Opportunity Employer and considers all qualified applicants without regard to color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability and any other classification protected by law.
