What are the responsibilities and job description for the Digital Marketing Specialist (Paid Media Focus) position at American Advertising Federation?
About Us :
Find out if this opportunity is a good fit by reading all of the information that follows below.
IICOMBINED, beginning with the global fashion eyewear brand GENTLE MONSTER in 2011 and expanding to TAMBURINS and NUDAKE, seeks to explore innovative ideas to challenge reality through the creation of beautiful and unpredictable outcomes that have yet to be seen. IICOMBINED continues to take on new challenges by establishing its own view of the world. IICOMBINED means expressing ourselves through combining IMAGINATION and INTERPRETATION of the world.
GENTLE MONSTER is a global fashion eyewear brand that offers an unforeseen and startling brand experience. With more than 70 direct stores in 13 countries as of June 2024, GENTLE MONSTER leads the global eyewear trend through differentiated branding with new product releases, experimental and sophisticated spaces, and campaigns.
TAMBURINS is a fragrance brand exploring undefined territories of beauty. Through a combination of storytelling inspired by scattered scenes from around the world and sophisticated and delicate perfumery techniques, the brand captures the true depth of scent. TAMBURINS fosters emotional communication beyond a simple experience by reinterpreting contents through the realms of objects, painting and performance in exhibition-style stores.
NUDAKE is an F&B brand recreating dessert culture with its ‘Make New Fantasy’ ethos. We transport consumers to a new fantasy by creating unprecedented cakes by combining fashion and art. By experimenting and producing contents that deviates from established processes and rules, NUDAKE touches consumers beyond the ordinary F&B experience.
Job Description
We're currently seeking a Digital Marketing Specialist specializing in Paid Media. We're looking for an individual with exceptional analytical skills and a data-driven mindset. Above all, we need someone genuinely enthusiastic about demonstrating how performance marketing can effectively advance our business objectives. Ideal candidates require the ability to navigate changing circumstances seamlessly and demonstrate a passion for mathematics, strategic thinking, and possess a strong business acumen. It's imperative that they understand the distinction between traditional marketing and performance marketing, with a focus on KPIs and continuously evaluating and refining paid media strategies to elevate our brand presence.
Responsibilities / Duties
- Paid Media Ads Implementation :
Responsible for campaign setup, ad implementation, conducting audience and keyword research, estimating budgets, optimizing campaigns based on pacing and tracking, and leveraging testing strategies for conversion tracking across paid social platforms like Facebook Ads Manager, Google Ads, and TikTok Ads Manager.
Leverage your expertise to segment target audiences effectively, ensuring precise targeting and personalized messaging.
Apply data analytics to connect paid media results with business objectives. Monitor campaign metrics using data visualization tools.
Understand affiliate marketing intricacies and evaluate potential affiliates.
Work closely with the E-commerce Manager and Digital Marketing Specialist to execute tactical plans.
Qualifications
Job Type : Full-time (On-site)
Pay Range : $68,000.00 - $80,000.00 per year
Benefits :
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Salary : $68,000 - $80,000
