Director of Marketing & Sales

At Olive & Cocoa, we specialize in creating luxury gifting experiences that bring joy to every occasion. We are passionate about delivering exceptional quality and service to our customers, and we’re seeking a results-driven Director of Marketing & Sales to lead our multi-channel strategies and drive continued growth.

In this role, you’ll combine strategic vision with hands-on execution to achieve measurable success. You will develop and implement innovative, data-driven strategies across digital and catalog to optimize performance, expand customer acquisition, and build lasting loyalty. As a key member of our leadership team, you’ll play a pivotal role in driving our vision forward and fostering a culture of collaboration and excellence

Key Responsibilities

• Strategic Leadership : Develop and execute marketing and sales strategies to drive sustained revenue growth and strengthen market position.
• Digital and Direct Marketing : Lead targeted strategies for catalog circulation, email campaigns, digital advertising, and affiliate marketing to maximize customer acquisition and engagement.
• Data-Driven Decision Making : Use advanced analytics to track key metrics, including Customer Acquisition Cost (CAC), Lifetime Value (LTV), and Return on Investment (ROI), and continuously optimize performance across channels.
• Campaign Optimization : Monitor, refine, and improve marketing campaigns through feedback loops, A / B testing, and advanced data insights to maximize ROI.
• Brand Strategy : Define and implement initiatives that reinforce Olive & Cocoa’s brand values, enhancing customer loyalty and perception.
• Customer Insights : Develop refined segmentation and targeting strategies to create highly personalized marketing efforts.
• Content Creation : Oversee the creation of compelling, on-brand content that supports business objectives and drives engagement.
• Website Optimization : Manage the website’s performance and presentation to ensure it serves as a high-performing sales channel.
• Cross-Functional Collaboration : Partner with merchandise, creative, inventory, and operations teams to ensure cohesive strategies and impactful campaigns.
• Team Leadership : Inspire and lead a high-performing marketing and sales team, fostering a culture of innovation, collaboration, and accountability.
• Agency Oversight : Manage external agencies to ensure alignment with company goals and optimal performance.
• Campaign Calendar Management : Design and oversee a marketing calendar to align initiatives with overall business objectives.

Qualifications

Working Conditions

This is a full-time onsite position at our Salt Lake City office. You will work in a professional office environment with access to state-of-the-art tools and technologies.

Physical Requirements

While performing the duties of this position, the employee is frequently required to sit, talk, and hear. The role involves routine use of office equipment and requires close visual acuity to prepare and analyze data.

Why Join Olive & Cocoa?

At Olive & Cocoa, we celebrate innovation, collaboration, and the unique contributions of exceptional talent. By joining our team, you’ll be part of a company dedicated to delivering luxury gifting experiences with creativity and excellence. This is your opportunity to make a meaningful impact and drive transformative growth in a dynamic, customer-focused environment.

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