What are the responsibilities and job description for the Vice President of Marketing position at American Advertising Federation?
VP of Marketing
Mahwah, NJ | Up to $180K
We are seeking a strategic and visionary VP of Marketing to lead and elevate marketing initiatives across our brands. This role will develop and execute global strategies to drive brand awareness, engagement, and growth. The VP will oversee product and brand marketing across retail, e-commerce, social media, and media outlets , ensuring cohesive messaging and brand identity.
Key Responsibilities :
- Develop and implement data-driven marketing strategies for products, categories, and regions aligned with brand growth goals.
- Oversee brand identity and product life cycles, using market research to guide innovation and messaging.
- Foster a collaborative, creative, and innovative marketing environment across teams.
- Monitor trends and competitive landscapes to identify growth opportunities.
- Conceptualize and execute campaigns to engage customers and drive loyalty.
- Lead digital efforts, leveraging social media, content marketing, and influencer partnerships .
- Ensure consistent, high-quality brand messaging across all channels.
- Collaborate with Sales to develop marketing initiatives that drive revenue and meet metrics.
- Tailor marketing strategies to diverse global markets for international expansion.
- Manage brand presence at trade shows and external partnerships .
Required Skills :
Required Experience :
Interested? Apply now to join our team and drive marketing innovation!
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Salary : $180,000
