What are the responsibilities and job description for the Marketing & Communicaitons Manager position at American Board of Trial Advocates?

Responsibilities

The Manager will have oversight of the following areas :
Visual art direction / visual branding
All social media platforms
Video development and management
Website development and management
E-newsletter communications
Management of freelance writers, designers and proofreaders
Video production and photography vendors / staff
Elections, surveys and polls
Budget review and recommendations
Marketing
Manage marketing and communications calendars for National and the Foundation.
Draft and oversee marketing efforts (email blasts, brochures, collateral) for Civics Education and Professional Education
Coordinate communication efforts with Civics Education and Professional Education teams.
Manage messaging and marketing efforts for all Save Our Juries campaigns, including social media, web site, blogs, etc.
Coordinate with vendors, including printing, mail houses, graphic designers, and strategy consultants.
Research and purchase strategic mailing lists.
Programs and Events
Produce marketing and press materials for external / internal programs and events. This includes, but is not limited to… Press releases Brochures, advertisements, handouts eNewsletters Rapid response messages Presidential statements
Manage consistency of messaging in all of ABOTA’s communication; manage ABOTA Style Guide.
Edit / revise materials as needed.
Generate presentations (PowerPoint and other multimedia presentation formats) and accompanying materials for events, board meetings and other programs, as needed.
The ability and willingness to travel in order to accomplish the duties of the position.
Social Media Management
Manage social media sites (Facebook, LinkedIn, X (formerly known as Twitter), Google , Instagram) for multiple programs.
Consistently generate fresh content
Use social media campaigns and ads, as needed.
Report on metrics of social media performance and develop content marketing plans accordingly
Monitor and analze issues related to Artificial Intelligence as it relates to the legal field.
Website management
Generate and organize fresh content on ABOTA site pages and microsites
Work with developers to troubleshoot site issues as needed.
Review site content frequently for broken links, typos, formatting issues and other errors.
Respond to site issues in a timely manner.
Administration
Perform administrative duties in cooperation with the Executive Director.
Maintain administrative office support.
Perform any and all other duties as may be considered necessary and appropriate by the Executive Director.

Minimum Qualifications

Education and Experience

Bachelor’s degree in Communications, Publications, Marketing or Journalism from an accredited college or university.

Not less than seven years demonstrated and comprehensive work experience in preparing high-quality publications, brochures and other materials with preference given to working experience in a professional and / or trade association.

Not less than seven years demonstrated and comprehensive work experience in developing dynamic web content for, and the creative design and layout of, an organization’s website.

Experience managing email marketing,

Experience with social media and web site management

Experience working in a legal bar or nonprofit organization is highly desirable.

Familiarity with American legal system is highly desirable.

Exceptional written and verbal communication skills, with the ability to convey complex ideas in a clear and compelling manner.

Proficiency in digital marketing, social media platforms, and content management systems including tracking, reporting, and systems integrations.

Strong strategic thinking, project management, and problem-solving abilities.

High standards of civility and a commitment to ABOTA’s mission and values.

Skills

Proven computer skills and software knowledge of Adobe Suite, Microsoft applications, database management and spreadsheet software, with ability to construct reports.

Experience using association election softeware, including VoteNet Soutions.

The ability to work with a diverse group of volunteers, staff, and vendors in the timely and professional completion of day-to-day responsibilities and other responsibilities as may be assigned;

Experience in managing client / customer relationships.

Strong organization skills and attention to detail.

The ability to deal professionally and effectively with stressful situations and demanding people;

The ability to quickly identify and comprehend issues germane to ABOTA’s mission;

Strong oral and communication skills with ability to articulate ideas in a compelling manner.

Other Expectations

The ability and willingness to travel to accomplish the duties of the position

The ability to perform certain physical tasks including, but not necessarily limited to, the lifting of file and shipping boxes, etc.

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Marketing & Communicaitons Manager

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