Digital Marketing and Communications Associate

Function and Scope:
The Digital Marketing & Communications Associate is responsible for developing, coordinating, and implementing the College’s overarching social media strategy. This role will manage paid and organic social media marketing efforts, oversee daily social media activities, track and report on campaign performance, and collaborate with internal stakeholders to support communication and marketing objectives. The associate will play a key role in enhancing engagement, expanding the organization’s digital presence, and leveraging social media channels for broader organizational impact.

Major Duties and Responsibilities:

• Develop, coordinate, and implement the College's social media strategy across platforms (Twitter, Facebook, Instagram, LinkedIn, YouTube, etc.), evaluating and implementing additional platforms as needed.
• Oversee paid social media marketing efforts, including placement, monitoring, and optimization of campaigns.
• Manage search engine marketing (SEM) placements, working closely with Marketing and Communications colleagues and the Web team (Google Ads, Bing Ads).
• Lead day-to-day monitoring, posting, and engagement across the organization’s social media channels.
• Track and analyze campaign performance, providing regular reports and recommendations to enhance strategy and future campaigns.
• Work with Communications colleagues and other internal teams—including Education, International, Advocacy, Member Sections, and JACC Journals—to ensure strategic and coordinated messaging.
• Provide best practices, training, and guidance to internal stakeholders for effective social media engagement.
• Coordinate social media strategy and content for major cardiovascular meetings, live programs, awareness campaigns, and other key initiatives.
• Monitor social media conversations, engage with the audience through responses and interactions, and flag relevant posts to leadership as needed.
• Support live coverage of events, which may require occasional evening or weekend work and travel.
• Other duties as assigned.

Required Qualifications:

• BA or BS in communications, journalism, marketing, or a related field.
• 5 years of relevant experience in communications and/or marketing, including at least 3 years of focused social media experience.
• 2 years of experience managing paid social media and search engine marketing (Google Ads, Bing Ads).
• Proficiency with social media tools and software (e.g., Sprout Social, Canva, Google Analytics, Gather Voices, live-streaming platforms, etc.).
• Experience with social media reporting and analysis, with the ability to translate data into actionable insights.
• Strong attention to detail and ability to manage multiple tasks in a fast-paced environment.
• Excellent interpersonal and communication skills, with the ability to collaborate across teams.
• Strong organizational and project management skills.
• Proficiency in Microsoft Office Suite.

Desired Qualifications:

• Experience in a health care and/or association environment.
• Experience working with senior leadership or management.

What We Offer:

ACC values all members of our College family, including ACC staff. As the foundation of the organization, ACC staff enjoy world-class benefits and a culture of work-life balance. Our benefit offerings include insurance (medical, dental, vision, basic life, and short- and long-term disability, and supplemental options), generous paid time off (pre-loaded vacation and sick, 12 holidays and an organizational shut-down during the last week of the year, parental leave, 2 community service days, and half-day summer Fridays), tuition assistance and a very competitive 10% retirement contribution after a year of service, and much more! You can visit our careers site for an overview of our full offerings: https://www.acc.org/about-acc/jobs-at-the-acc. Please note that these offerings may change at any time.

ACC believes in fair and equitable pay. Multiple factors are taken into consideration when we determine what salary to offer a selected candidate. These factors include, but are not limited to, the scope and responsibilities of the role, the selected candidate’s work experience, education and training, as well as internal equity, market, and business considerations. Our salary ranges differ based on the cost of labor in the local market where the job will be performed. For this role in Washington, DC (and other high-cost of labor markets if applicable, including California, Colorado, Illinois, Maryland, Massachusetts, New York, Washington) the target base salary range is: $68,000 - $75,000. The salary ranges for other locations in the US will vary based on the local labor market; ACC’s Recruitment Team will be able to provide more information to candidates during initial discussions.

COVID Considerations:

As an employer in the public health space, and an organization that serves members and partners who are essential medical personnel, MedAxiom requires all staff, temporary employees, and contractors to be fully vaccinated against COVID-19 before working onsite at MedAxiom or attending MedAxiom events. Proof of vaccination will be required. Individuals can request an exemption from this requirement due to a medical condition or sincerely held religious belief, and those requests for reasonable accommodations will be evaluated individually.

ACC is proud to be an equal opportunity and affirmative action employer. We celebrate diversity and are committed to creating an inclusive environment for all candidates and employees. All employment is decided on the basis of qualifications, merit and business need. Equal Opportunity Employer, including individuals with disabilities and veterans.

ACC is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact Crystal Nott, Sr. Director, People Resources & Engagement at cnott@acc.org or (202)375-6423.