What are the responsibilities and job description for the Account Executive position at American Consumer Panels?
American Consumer Panels®
ACCOUNT EXECUTIVE
Job description
The Account Executive in our New York office is responsible for developing and maintaining strong client relationships; analyzing, interpreting and presenting detailed market data and strategic planning and research development for assigned product categories and clients. The role has full market and product knowledge, ensures maintenance and development of company's panels and products and by doing so effectively sells and markets the company's services. Whilst the individual is developing their skills in Product Market Research, Account Management, Product and Retailing Knowledge they will also support a client team, working across a range of the company's clients.
Key Tasks & Responsibilities :
- Ensure client queries are responded to professionally and accurately within 24 hour response rate
- Develop an understanding of Product Market Research Methodology and American Consumer Panels® systems
- Build market and product knowledge on all related products and panels
- Monthly data production, as specified by management
- Support a well-defined list of clients and retailers, as specified by management
- Achievement of the revenue budget for a set list of clients.
- Ensure all potential clients are identified and approached to maximize revenue potential
- Ensure that the data quality and deliverables are in line with American Consumer Panels® standards and those standards set by the Research Director
- Full market and product knowledge on all product categories that Account Manager is handling. This includes details on coverage, universe and sample sizes, distribution channels and detailed market information
- Ensure satisfied clients by providing high level of client servicing, including in-depth presentations and consultancy
- Responsible for retailer presentations on you markets, as requested by management
- Follow the American Consumer Panels® Company strategy on all aspects of the business
- Responsible for building market knowledge through monthly post QC calls
- Aware of standard terms of a American Consumer Panels® contract
- Full knowledge of rate-card theory and how to generate a quote with a view and involvement on how to develop each account
Competencies :
Account Manager must be highly client focused, enjoy working in a fast paced environment, and demonstrate the ability to react and adapt quickly to changing business needs. Able to understand client's business questions, to design integrated solutions from multiple sources (American Consumer Panels® products or other sources) and to add value through simple business recommendations and insight-based consultancy. Basic competencies would be the ability to :
Typical education and work experience :
Average 3-6 years of similar work experience in Market Research. Bachelor or master degree of related field. Practical experience in client management.
Benefits
We appreciate your interest, however only those being considered for an interview will be contacted.