What are the responsibilities and job description for the Sales Manager position at American Counseling Association?
Job Type
Full-time
Description
The American Counseling Association (ACA) is the world's largest organization representing professional counselors in various practice settings.
Our vision : We are the preeminent advocate and resource for professional counselors and their clients in a world where everyone has access to mental health services.
Our mission : Advancing mental health and well-being through advocacy, community, inclusion and research.
Our values : Diversity, Equity & Inclusion, Integrity, Proactive Leadership, Professional Community & Relationships, Scientific Practice & Knowledge, Social Justice & Empowerment.
All American Counseling Association team members are encouraged, supported, and expected to demonstrate The Way We Work Values : Be Flexible, Be Creative, Be Empowered, Be Inquisitive, Be Collaborative and Be Respectful.
JOB PURPOSE
The Sales Manager, under the direction of the Director of Business Development & Strategic Partnerships, will take on a variety of tasks associated with sales with a focus on sponsorship, exhibit and advertising sales. The ideal candidate will have a strong background in association sales and revenue generation. The successful candidate will understand associations and related organizations and how they work to develop partnerships that raise awareness of ACA's mission, work, and services, while diversifying and growing our revenue streams.
KEY RESPONSIBILITIES
Advertising, Exhibitor, Sponsorships :
- Manage and execute sales of sponsorships and exhibit space for ACA Annual Conference and virtual events. Surface and build relationships with new sponsors
- Identify and sell sponsorship opportunities
- Attend meetings with new and existing sponsors and follow up as needed
- Demonstrate value to sponsors by gathering and sharing appropriate measures of success
- Manage and execute sales of print (Counseling Today) and digital advertisements, and the coordination of purchased member mail lists, providing direction to vendors as needed.
- Identify potential customers, lead generation and conversion. Upsell client relationships and build long-term relationships.
- Drive new revenue growth by achieving sales numbers as outlined in department budget.
- Build strong relationships with potential customers. Nurture and grow customer relationships.
- Manage the on-site exhibits and sponsorship function at the ACA conference.
- Work with the Marketing and Communications team prepare sales material and develop sales presentations and other materials to explain and market ACA's offerings.
- Analyze market conditions and adjust sales outreach accordingly.
- Working with the Director, evaluate performance and pricing of existing advertising and sponsorship opportunities and regularly monitor competitors and industry to ensure competitive pricing and offerings. Produce sponsorship fulfillment reports to demonstrate ROI and use reports to leverage sales of additional opportunities.
- Collaborate with other members of staff to align sales / sponsorship goals with ACA' capabilities and to identify value propositions that will excite partners
- Perform administrative responsibilities, including pipeline management, contract management, and financial / budget management. Monitor financial performance and report to management.
Project Management and Administration :
Requirements
Location & Flexibility : Hybrid - must reside within the Washington DC Metro Area.
Please include salary requirements.
An Equal Opportunity / Affirmative Action / Pro Disabled and Veteran Employer At ACA, Equal Employment Opportunity is our commitment and goal. All qualified candidates will receive consideration for employment without regard to race, national origin, gender, age, religion, disability, sexual orientation, veteran status, marital status or any other protected status designated by federal, state or local law.
