What are the responsibilities and job description for the Marketing Associate position at American Equity?
At American Equity Investment Life Holding Company ® we offer leading annuity products that help empower our clients to fulfill their needs and wants in retirement. Our success comes from hiring high-energy individuals who embody the beliefs that drive our unique culture. We currently fund over half a million retirements nationwide, and have been headquartered in West Des Moines, Iowa, for over twenty-five years with satellite offices in Charlotte, NC and New York, NY.
GENERAL OVERVIEW OF THE JOB:
The Marketing Associate is an early career marketing position that will gain exposure and skills in a multitude of marketing disciplines while adding value across product marketing, integrated marketing, enterprise marketing, and analytics. This position will have set rotations where the incumbent will be embedded on marketing teams and own delivery of content, collateral, channel execution, project management and/or analytics.
As part of AEL’s Early Talent Program, you’ll have the opportunity to grow your career through structured mentorship, professional development, and networking experiences. Our cohort-based approach fosters connection, collaboration, and exposure to various areas of the business, ensuring a well-rounded start to your career.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
- Assist with developing and managing content, social media and email marketing programs
- Evaluate and monitor campaign performance on an ongoing basis by analyzing key metrics and creating comprehensive reports
- Manage relationships with external vendors to ensure high-quality and timely execution of marketing programs, and to ensure competitiveness
- Support the marketing department’s initiatives with the planning, executing, and tracking of marketing programs such as email, event, social media, or content marketing
- Independently coordinate marketing and community events, including overseeing logistics, managing registrations, coordinating with vendors, creating itineraries, and ordering marketing collateral
- Coordinate product, event, or content email marketing campaigns, including copy, scheduling, testing, and database management
- Create, proofread, and edit copy for various marketing channels, ensuring consistent voice and error-free communications.
- Stay up to date with industry trends and marketing communication best practices
SUPERVISORY RESPONSIBILITIES:
None
- Bachelor’s degree (B.A.) from four-year college or university, preferably in marketing, communications, or a related field. OR
- 3-5 years of work experience in a professional setting and demonstrated aptitude for marketing concepts.
- Communication skills: able to communicate not only to ensure your messages are conveyed clearly, but also to build team cohesion and prevent misunderstandings.
- Teamwork and collaboration: building relationships with team members and stakeholders to create clarity on outcomes and deliverables.
- Adaptability: marketing moves fast, the ability to shift into priorities and dig into new projects is critical.
- Creativity: Bringing fresh ideas and thinking to marketing campaigns, content, and problem-solving.
- Attention to Detail: Ensuring accuracy and consistency in marketing materials, campaigns, and communications to maintain brand integrity and professionalism.
- Technical Skills: Basic knowledge of Microsoft Office Suite (Word, Excel, PowerPoint).
- Curiosity: to be an effective marketer, you need to be curious about the “why” and use data to make decisions.
