Growth Marketing Specialist – Paid Media & Strategy

American Exchange Group is a leader in the fashion industry, offering a strong portfolio of widely respected brands including Aerosoles, Jones NY, Mudd, XOXO, White Mountain, Danecraft and Naturewell. Our brands span multiple categories which include fashion watches & jewelry, tech wearables, footwear, handbags & small leather goods, cold weather and fashion accessories, beauty & personal care.

Title: Growth Marketing Specialist – Paid Media & Strategy

Reports To: Sr. VP of Ecom and Digital Marketing

Location: In-Office – New York City (Hybrid - No Remote)

We are seeking a Growth Marketing Specialist to be the primary liaison between our brand and external paid advertising agency, ensuring strategic alignment, campaign effectiveness, and seamless communication. This role is essential in guiding our agency’s efforts, ensuring that paid media strategies reflect brand objectives, align with key promotions, and drive measurable business growth. The Growth Marketing Specialist ill also work cross-functionally with internal teams, including creative, merchandising, and performance marketing, to maintain a data-driven approach to advertising success.

Salary: $75k - $90k

Key Responsibilities:

1. Paid Media Strategy & Agency Coordination

• Serve as the primary point of contact for our paid ads agency, ensuring they are updated on brand initiatives, product launches, and business goals.
• Collaborate with the agency to analyze ad performance, optimize media spend, and drive revenue growth across Meta, TikTok, Google Ads, and emerging platforms.
• Communicate strategic directives to ensure ad creatives, targeting, and messaging align with performance goals and broader marketing objectives.
• Keep leadership informed with regular reporting on agency performance, KPIs, and growth strategies.

2. Cross-Functional Collaboration & Execution

• Act as the connector between the agency, creative team, and internal marketing teams to ensure ad campaigns are aligned with brand objectives and promotional calendars.
• Work closely with the creative team to ensure the delivery of high-converting ad assets that adhere to platform best practices.
• Partner with the merchandising team to integrate new product launches, seasonal collections, and key promotions into paid media plans.

3. Performance Tracking & Data-Driven Optimization

• Analyze key performance indicators (CTR, CVR, ROAS, CAC, etc.) to measure campaign effectiveness and inform strategic decisions.
• Regularly review campaign performance with the agency to ensure budgets are allocated efficiently and optimizations are implemented proactively.
• Develop and maintain reporting dashboards in Google Sheets/Excel and present performance insights to internal teams using Google Slides.

4. Trend Analysis & Competitive Insights

• Stay ahead of industry trends in performance marketing and consumer behavior, particularly in fashion eCommerce.
• Monitor competitor strategies and recommend data-backed opportunities to enhance paid advertising efforts.
• Proactively suggest A/B tests, new ad formats, and platform innovations to drive continuous improvement.

Qualifications:

• 1-4 years experience in growth marketing, paid media strategy, or digital advertising (preferably in fashion, beauty, or eCommerce).
• Strong understanding of Meta, TikTok, and Google Ads, including creative best practices and performance metrics.
• Experience working with agencies and cross-functional teams to execute and optimize campaigns.
• Data-driven mindset with the ability to interpret performance metrics and make optimization recommendations.
• Proficiency in Google Sheets/Excel for data analysis, Asana for project management, and Google Slides for reporting.
• Excellent communication and organizational skills, capable of managing multiple projects and stakeholders.
• Passion for digital marketing, consumer trends, and scaling revenue through paid media strategies.

Our Ideal Candidate:

• Thrives in fast-paced, high-growth eCommerce environments.
• Can confidently manage agency relationships while keeping internal stakeholders informed.
• Has a strong analytical approach, making decisions based on data rather than assumptions.
• Enjoys collaborating with creative and marketing teams to enhance ad effectiveness.
• Keeps up with the latest paid media trends and emerging ad opportunities.

This is an in-office hybrid role based in New York City. Remote candidates will not be considered.

Working Conditions 

Physical Requirements

While performing the duties of this job, the employee is regularly required to sit or stand at a desk for extended periods. Must be able to operate desktop computers, multiple monitors, proprietary software, phones, and standard office equipment. Occasional bending, reaching, and light lifting (up to 25 lb.) are required. The ability to effectively listen, understand and communicate by telephone and in person is vital to fulfilling the job’s essential functions.

Work Environment

This is a regular full-time position in an office and/or home office environment. Working overtime may be required to meet the demands and deadlines associated with the position.

Note

This job description in no way states or implies that these are the only duties to be performed by the employee(s) incumbent in this position. Employees will be required to follow any other job-related instructions and perform any other job-related duties requested by anyone authorized to give instructions or assignments. All duties and responsibilities are essential functions and requirements and are subject to possible modification to reasonably accommodate individuals with disabilities. To perform this job successfully, the incumbents will possess the skills, aptitudes, and abilities to perform each duty proficiently. Some requirements may exclude individuals who pose a direct threat or significant risk to the health or safety of themselves or others. The requirements listed in this document are the minimum levels of knowledge, skills, or abilities. This document does not create an employment contract, implied or otherwise, other than an “at-will” relationship. The company complies with ADA regulations as applicable.

Salary : $75,000 - $90,000