What are the responsibilities and job description for the American Express is hiring: Manager SEO Strategy -Marketing in New York position at American Express?
Description
You Lead the Way. We’ve Got Your Back.
With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you’ll learn and grow as we help you create a career journey that’s unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.
At American Express, you’ll be recognized for your contributions, leadership, and impact—every colleague has the opportunity to share in the company’s success. Together, we’ll win as a team, striving to uphold our company values and powerful backing promise to provide the world’s best customer experience every day. And we’ll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.
Join Team Amex and let's lead the way together.
The Global Commercial Services (GCS) US Small Business Marketing team is at the forefront of digital innovation and delivers highly-engaging experiences to prospective business customers. The team strives to attract and convert new business customers through digital touchpoints in order to drive significant revenue growth for American Express. Through the use of innovative paid media tactics and creative, strategic partnerships with leading digital platforms and agencies, and a best-in-class website, the team delivers more than 50% of net new spend acquired from small business customers.
The Small Business Prospect Channels team is hiring a Manager of SEO Strategy to develop and implement the SEO roadmap that will accelerate Small Business Card acquisition. The manager will oversee the SEO viability of our amex.com card shop website. Strong candidates should have a good understanding of Core Web Vitals, industry trends, Google SERP evolution, and keyword research techniques. The Manager of SEO Strategy will shape the future vision and evolution of our website and ensure that SEO plays a critical role in content strategy and execution across the site.
This is a unique opportunity to join a high-energy team and gain insight into the B2B digital acquisition journey, while partnering closely with various cross-functional partners, including Marketing, Paid Search, tech, and content hubs across the Enterprise.
Key Responsibilities :
Lead SEO strategy for the Small Business Card site, focused on driving organic traffic and revenue. Work closely with our Card Shop team, tech partners, and external agencies to identify ways of maximizing traffic and optimizing conversion rate
Develop test & learn curriculum to identify significant SEO optimizations and forward-looking growth opportunities
Partner with key stakeholders to ensure optimized implementation across all Site pages; this includes managing keyword research, on-page optimization, and improvements to page speed and CWV
Lead Sr. Analyst on all SEO support, creative, and execution work streams
Analyze performance data to inform strategy and uncover organic traffic trends
Champion SEO best practices across the organization to improve search for all Enterprise sites; present learnings regularly
Minimum Qualifications :
4-6 years digital marketing experience with strong understanding of SEO practices
Strategic thinker who can identify relevant industry trends and apply them to drive business results and innovation
Strong project management, storytelling, and organizational skills
Demonstrated success building, maintaining and leveraging relationships, plus ability to collaborate across cross-functional teams
Exceptional quantitative skills enabling analysis of large amounts of data to create actionable recommendations with measurable value
Ability to excel in a fast-paced environment and simultaneously drive and prioritize multiple complex projects
Detail-oriented with proven ability to deliver flawless execution
Experience leading and coaching high-performing talent
Preferred Qualifications :
- Technical expertise a plus, including knowledge of technology platforms, systems and capabilities with experience in driving technology projects
Educational Requirement s :
Qualifications
Salary Range : $80,000.00 to $155,000.00 annually bonus benefits
The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors.
We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include :
Competitive base salaries
Bonus incentives
6% Company Match on retirement savings plan
Free financial coaching and financial well-being support
Comprehensive medical, dental, vision, life insurance, and disability benefits
Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
20 weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
Free and confidential counseling support through our Healthy Minds program
Career development and training opportunities
For a full list of Team Amex benefits, visit our Colleague Benefits Site .
American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law.
Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for these positions.
We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.
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Job : Marketing
Primary Location : US-New York-New York
Schedule Full-time
Req ID : 24023675
Salary : $80,000 - $155,000
