What are the responsibilities and job description for the Senior Manager of Content Marketing position at American Express?
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With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you’ll learn and grow as we help you create a career journey that’s unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.
At American Express, you’ll be recognized for your contributions, leadership, and impact—every colleague has the opportunity to share in the company’s success. Together, we’ll win as a team, striving to uphold our company values and powerful backing promise to provide the world’s best customer experience every day. And we’ll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.
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The U.S. Consumer Services Team is responsible for our suite of consumer products, services, and experiences in the U.S., including our premium, cobrand, cash back, and lending portfolios, Membership Rewards, Global Travel & Lifestyle Services, the Centurion Lounge network, our Global Dining and Resy businesses, U.S. Consumer Banking, and best-in-class marketing programs across customer, prospect, and partner channels. The USCS team is focused on making membership an indisputable competitive advantage and helping each other become better leaders every day.
The U.S. Consumer Marketing team (USCM) is part of the US Consumer Services Group and is responsible for making membership essential by creating and delivering outstanding marketing for our differentiated products and services that drives demand and inspires engaged card members across the customer lifecycle.
The Digital Demand Generation team, within USCM, is responsible for delivering best-in-class digital marketing experiences through offsite marketing channels, distribution partnerships, and proprietary platforms. The Senior Manager of Content Marketing will play a critical role in driving forward the future strategy and delivery of our content strategy on Credit Intel, American Express’ financial education hub. She/he will set the agenda for Credit Intel, spearheading the plan for evolving and expanding the program with the goal of driving demand, site traffic and new card and non-card acquisition, and the delivery of this strategy. This Senior Manager will lead the creation and launch of net new content, develop a site user experience roadmap to re-define the platform customer journeys, and create a distribution and promotion content strategy. We are looking for a strategic, innovative thinker, who can play a leading role in re-defining the future of this channel.
Key Responsibilities:
Create and iterate upon the overall Credit Intel content strategy, including vision/mission, site optimization, distribution and promotion of content- Develop and maintain the annual content calendar
- Identify new content opportunities, partners, tactics, and creative formats to drive continued program growth
- Partner closely with external agency partners and cross-functional internal partners to create, launch and optimize content and site enhancements based on performance
- Analyze performance data to inform optimizations and go-forward marketing plans
- Champion acquisition content best practices across the enterprise
- Oversee reporting and results commentary, including budget maintenance
- Manage multiple external/agency partner relationships
- Lead a team of two high-performing analysts
Preferred Qualifications:
5 years of digital marketing and/or content marketing experience- Ability to think strategically and comfortable navigating through white space
- Exceptional partner management experience and ability to build strong relationships, seamlessly collaborate and influence cross functional business partners
- Self-starter with an ability to navigate the organization and processes independently
- Passion for innovation and willingness to challenge the status quo
- Superior verbal and written communication skills; ability to effectively communicate complex information to a variety of audiences, including internal and external partners.
- Excellent organization and project management skills, with the ability to prioritize and manage numerous stakeholders against set timelines and deadlines
- Energetic, positive, self-motivated and proactive
- Meticulous attention to detail
- Experience in a highly regulated industry a plus
- Prior people leadership experience preferred
- Bachelor’s Degree preferred
The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors.
We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:
- Competitive base salaries
- Bonus incentives
- 6% Company Match on retirement savings plan
- Free financial coaching and financial well-being support
- Comprehensive medical, dental, vision, life insurance, and disability benefits
- Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
- 20 weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
- Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
- Free and confidential counseling support through our Healthy Minds program
- Career development and training opportunities
American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law.
Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for this position.
We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.
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Salary : $80,000 - $155,000
