What are the responsibilities and job description for the Sr. Director, Product Marketing position at American Heart Association International?

Overview

Since our founding in 1924, we've cut cardiovascular disease deaths in half, but there is still so much more to do. To overcome today’s biggest health challenges and accelerate this progress, we need passionate individuals like you. Join our movement, be part of the progress, and help ensure a healthier future for all. You matter, and so does the impact you can make with us.

The American Heart Association has an excellent opportunity for a Sr. Director Product Marketing in our Emergency Cardiovascular Care (ECC) department based out of our National Center office in Dallas, TX! This position can be home based.

We are on a mission to empower and enable laypeople to act and increase survival when emergencies happen; you are a change agent in this work. Working closely with the National VP of Sales & Marketing, lead design, implementation and reimagination of the American Heart Association’s lay-responder product portfolio and overarching strategy to double the survival from out of hospital cardiac arrest by 2030 through increasing layperson (bystander) response. The expectation of this exciting role is to guide product development, build seamless go-to-market plans, and direct corresponding marketing campaigns across an array of products to the corporate and community markets. Leading an internal team, you will substantially grow the portfolio’s market share and reinforce our brand position as the premier quality training solution in-market. Collaborate across key internal teams and external partners to develop, and execute impactful end-to-end multi-channel marketing campaigns to our B2B Training Network. The right leader will have a knack for balancing the cache of established legacy products and brand equity with new market disruptors and product innovation.

The Association offers many resources to help you maintain work-life harmonization through your changing needs and life situations. To help you be successful, you will have access to Heart U, our award-winning corporate university, as well as additional training and support, locally.

TheAHALife is our company culture, our way of life, reflecting our diversity, equity & inclusion, our focus on work-life harmonization and our Guiding Values. Discover why you will Be Seen. Be Heard. Be Valued at the American Heart Association by following us on LinkedIn, Instagram, Facebook, X (formerly Twitter), and at heart.jobs.

Responsibilities

Responsible for marketing strategic plan to achieve $50M annual revenue goal via product sales and royalties. Coordinates with National and Regional Corporate Relations and Mission Advancement to support CPR sponsorships, increase sponsor engagement and training outcomes.
Create a meaningful portfolio strategy to drive lay-responder training to result in an increase in layperson response on OHCA. Manages supporting Marketing budget.
Develop and execute multichannel campaigns, including : email campaigns, paid media, alliances, earned placement, print, owned Social, events (including tradeshows and community / alliance activations), B2B Training Network, and via the American Heart Association’s internal Regional stakeholder / grassroots network.
Build and modify strategies with data-backed decisions : leads market research & insights activities, analyzes dashboards that include sales, engagement and impact analytics.
Work collaboratively with counterpart who leads Healthcare training portfolio to strengthen the Association's ECC brand position in market and training network loyalty.
Work collaboratively with eCommerce and Digital Product lead and business technology partners to drive product sales, strengthen SEO and improve user experience across platforms.
Serve as accountable business owner of products within the Health & Safety portfolio; direct strategic plan / vision for products aligned with the Association's business goals and market needs; participate in product development to design and produce aligned products.
Participate in Nation of Lifesavers team(s) to integrate resuscitation training and HBS business priorities in this Association-wide strategic campaign.
Coordinates mission-based campaigns and tent-pole days with national Communications team (World Restart a Heart Day, CPR and AED Awareness Week, etc.)
Consults with Advocacy and International teams.
Integrate equity and advocacy into all that we do.

Qualifications

Bachelor's degree or equivalent work experience in marketing, digital marketing, communications, advertising, or product management.

Five (5) years of experience managing marketing programs involving integrated marketing and communications.

Five (5) years of project management experience, including managing multiple projects concurrently.

Strong organizational skills, ability to be self-directed and work independently, and demonstrated ability to overcome obstacles to deliver on deadline.

Ability to capture audiences with compelling narratives. Possesses excellent presentation development skills and written / verbal communication skills.

Strong background in digital asset production and creative process.

Proven track record of developing and executing integrated marketing campaigns to address business needs and success in owning end-to-end marketing plans (development - implementation), including digital content development, experiential marketing (live events), webinars, e-campaigns, digital advertising, and social media.

Demonstrated success in CRM platforms, including email & direct marketing experience.

Preferred experience with Salesforce, Canva, Ceros, and Brand folder.

Experience with eCommerce marketing a plus.

Experience and curiosity about understanding social determinants of health equity, and a proven dedication to advancing health equity.

Ability to travel up to 25% locally and overnight.

Compensation & Benefits

The expected pay range will be $125,000 to $155,000. Pay is commensurate with experience; geographic differentials to the pay range may apply. The American Heart Association reserves the right to pay more or less than the posted range. The American Heart Association invests in its people. Here are the main components of our total rewards package. Visit Rewards & Benefits to see more details.

Compensation – Our goal is to ensure you have a competitive base salary. That’s why we regularly review the market value of jobs and make adjustments, as needed.

Performance and Recognition – You are rewarded for achieving success by merit increases and incentive programs.

Benefits – We offer a wide array of benefits including medical, dental, vision, disability, and life insurance, along with a robust retirement program that includes an employer match and automatic contribution. As a mark of our commitment to employee well-being, we also offer an employee assistance program, employee wellness program and telemedicine, and medical consultation.

Professional Development – You can join one of our many Employee Resource Groups (ERG) or be a mentor / mentee in our professional mentoring program. HeartU is the Association’s national online university, with more than 100,000 resources designed to meet your needs and busy schedule.

Work-Life Harmonization – The Association offers Paid Time Off (PTO) at a minimum of 16 days per year for new employees. The number of days will increase based on seniority level. You will also have a total of 12 paid holidays off each year, which includes several days off at the end of the year.

Tuition Assistance - We support the career development of all employees. This program provides financial assistance to employees who wish to further their education and career in relation to their current duties and responsibilities, or for potential future positions in the organization.

The American Heart Association’s 2028 Goal : Building on over 100 years of trusted leadership in cardiovascular and brain health, by 2028 the AHA will drive breakthroughs and implement proven solutions in science, policy, and care for healthier people and communities. The greatest discoveries in health must reach everyone where they are.

At American Heart Association | American Stroke Association, our mission is to be a relentless force for a world of longer, healthier lives, regardless of race, ethnicity, gender, gender identity, religion, age, language, sexual orientation, national origin and physical or cognitive abilities. We're committed to ensuring our workforce, workplace culture and mission have a shared impact across a diverse set of backgrounds.

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In accordance with local and state laws where applicable, qualified applicants with arrest or conviction records will be considered for employment.

EOE / Protected Veterans / Persons with Disabilities

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Posted Date 5 days ago (2 / 20 / 2025 3 : 36 PM)

Requisition ID 2025-15284

Job Category Health Strategies

Position Type Full Time

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Salary : $125,000 - $155,000

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