Sr. Director, Product Marketing

Senior Director, Product Marketing

As part of the Marketing Leadership Team, the Senior Director of Product Marketing will lead a team of product marketing leaders that successfully partners with sales, product management, engineering and the broader marketing team to create clear, compelling, inspirational stories, tools, and campaign strategies to effectively position the outcomes and value our Omnicell solutions can deliver. This individual will also serve as an extended member of the Product Management Leadership team representing Product Marketing. The success of this role will be measured in terms of ability to develop and deliver visionary and practical product messaging, packaging, and tools that drive business results.

Key Responsibilities :

Establish Omnicell’s go-to-market strategies and priorities for Omnicell solutions, which combine robotics & smart devices, software workflows, expert services, and operational and optimization analytics, in partnership with executive leadership

Lead the Product Marketing team through understanding market opportunity and segments, buyer personas and buying criteria, win / loss analysis and competitive intelligence to inform product and go-to-market strategies

Oversee messaging and communication of Omnicell’s unique value proposition through messaging frameworks, customer facing collateral, and sales tools

Develop strategy for messaging, and tools to support the demand generation teams in generating leads and bookings

Plan and lead the launch of new products and services across key functional teams to meet business objectives

Lead the delivery of customer-facing content to drive financial results; support the sales enablement team with clear strategies, messaging, and tools to improve sales and partner productivity and value

Elevate Omnicell’s brand by speaking at industry events, press interviews, and analyst inquiries and by authoring thought leadership pieces

Recuit, develop, and inspire a cohesive team of high performing product marketing leaders

Work cross-organizationally to partner and influence strategic alignment to directly impact company direction and sales success

Required Skills and Knowledge :

Dynamic, bold personality with ability to successfully drive projects with limited guidance amidst multiple shifting priorities and goals

Proven creative thinker that generates and executes on innovative marketing ideas with strong orientation to data-driven, analytical decision making

Proven track record in crafting compelling brand and product positioning via multiple mediums (slides, email / comms, etc.)

Hands-on ability to create a range of marketing assets (product demo videos, sharp and succinct slide pitch-decks, and other tools)

Expert marketing skills resulting in transformational sales performance

An authentic leader that can both inspire and empower staff, while gaining the respect and buy-in from cross-functional partners

Strong skills in communication, writing and ability to work well cross-functionally

Thrive in fast-paced environments, are flexible and able to adapt to changing scenarios; someone who sets strategy and rolls up their sleeves and gets the job done.

Results-driven : want to show the impact that you're driving and are passionate about demonstrating that value to your stakeholders.

Passion for advancing the care of patients and experience of healthcare professionals

Desire to work for the overall success of the company and willingness to go beyond– highly motivated

Basic Qualifications :

Bachelor Degree from an accredited college.

12 years product marketing or product management experience.

5 years leadership experience

Demonstrated leadership of cross-functional initiatives

Demonstrable experience leading and growing high performing teams

Preferred Skills and Knowledge :

MBA or advanced degree

Healthcare or medical device experience

3 years of leading people leaders

Work Conditions :

Remote hub locations : Austin, Dallas / Ft. Worth, Pittsburgh, or Tampa Bay Area

Travel required : 25%

Since 1992, Omnicell has been committed to transforming pharmacy care through outcomes-centric innovation designed to optimize clinical and business outcomes across all settings of care. We strive to be the healthcare provider’s most trusted partner by our guiding promise of “Outcomes. Defined and Delivered.”

Our comprehensive portfolio of robotics, smart devices, intelligent software, and expert services is helping healthcare facilities worldwide to improve business and clinical outcomes as they move closer to the industry vision of the Autonomous Pharmacy.

Our guiding principles inform everything we do :

As Passionate Transformers , we find a better way to innovate relentlessly.

Being Mission Driven, we consistently deliver on our promises.

Our Entrepreneurial spirit makes the most of EVERY opportunity for innovation.

Understanding that Relationships Matter creates synergies that yield the greatest benefits for all.

Intellectually Curious, eager to think deeper to learn and improve.

In Doing the Right Thing , we lead by example in ALL we do.

We are deeply committed to Environmental, Social, and Governance (ESG) initiatives. Our ESG efforts focus on creating an inclusive culture and a healthier world. This includes our Employee Impact Groups, which foster diversity and inclusion, as well as our learning and well-being programs that support personal and professional growth. We also prioritize sustainability in our operations, aiming to reduce our environmental footprint and promote responsible business practices. Join us in transforming the pharmacy care delivery model, making patient care safer and smarter for all.

About The Team

Omnicell is dedicated to fostering a diverse and inclusive workplace. We welcome applications from all individuals, valuing a wide range of perspectives and backgrounds. As an equal opportunity employer, we do not discriminate based on race, gender, religion, sexual orientation, gender identity, national origin, veteran status, or disability. We are committed to making our recruitment process accessible to everyone. We offer support and reasonable adjustments for individuals with disabilities during our hiring process. If you need assistance, please contact us at Recruiting@omnicell.com .

At Omnicell, respect for privacy and confidentiality is paramount. We adhere to strict policies to prevent discrimination or retaliation against those who engage in open conversations about compensation. However, employees privy to compensation information as part of their job role are expected to maintain confidentiality, except in specific circumstances outlined by law, such as during formal complaints, investigations, or as required by legal obligations.

Please note that Omnicell reserves the right to modify job roles and responsibilities as needed to meet our organization's evolving needs and drive our mission forward.

Job Identification : 3661

Job Category : Marketing Management

Posting Date : 01 / 23 / 2025, 5 : 26 PM

Job Schedule : Full time

Locations : Austin, TX, United States

Dallas, TX, United States

Fort Worth, TX, United States

Pittsburgh, PA, United States

Tampa, FL, United States

Job Level : Director and above

All qualified applicants will receive consideration for employment without regard to race, sex, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability.