What are the responsibilities and job description for the Website Marketing Manager position at American Hotel & Lodging Association?
The Website Marketing Manager will lead the daily management of content on AHLA.com and affiliated microsites – including, but not limited to – Ahlafoundation.org and Responsiblestay.org. The Manager will impact web strategy and contribute to our most public-facing assets. The Manager will interact with all levels of staff across AHLA and the AHLA Foundation, across all departments and disciplines, and with key external stakeholders – so this individual will be an important nexus point for the entire organization.
Key Responsibilities
- Manage AHLA’s main website and microsites, ensuring updated content, consistent design, quality control, user-friendly functionality, and compliance with industry standards.
- Collaborate across departments to identify, implement, and monitor content updates, ensuring alignment with AHLA’s strategy.
- Ensure user-friendly organization of the site’s content utilizing consistent tagging.
- Select and upload appropriate visuals, including photos and graphics, to enhance content.
- Edit and refine copy from other departments to optimize for the web.
- Lead one-off and ongoing website improvement projects, including UX optimization, content audits, and strategic planning to increase traffic and engagement.
- Troubleshoot website issues, coordinating with external web developers for timely resolutions and upgrades.
- Conduct regular web analytics reporting to inform and refine digital strategies.
- Manage a content calendar.
- Oversee external contractors and vendors.
- Bachelor’s degree in Communications, Marketing, or related field.
- 3-5 years of professional experience in website management and marketing; experience within a trade association or government affairs is a plus.
- Strong background in CMS platforms like WordPress and Drupal.
- Excellent project management and organizational skills with the ability to prioritize and meet deadlines in a fast-paced environment.
- Proven experience in content creation, multimedia project management, and UX improvement.
- Proficient in Microsoft Office Suite.
Skills and Attributes:
- Excellent written and verbal communication skills with a proactive, solution-oriented approach.
- Strong attention to detail, organizational skills, ability to work independently and persuade colleagues to update content.
- Expertise in web content, navigation and design strategy.
- Comfortable working with web developers and learning new web features quickly.
- Hospitality experience helpful; if needed, willingness to learn the lodging industry required.
- Health Care Plan (Medical, Dental & Vision)
- Retirement Plan (401k, IRA)
- Life Insurance (Basic, Voluntary & AD&D)
- Paid Time Off (Vacation, Sick & Public Holidays)
- Family Leave (Maternity, Paternity)
- Short Term & Long Term Disability
- Training & Development
- Work From Home
- Free Food & Snacks
Other:
- Position based in Washington, DC.
- Hybrid schedule – employees work in the office three days per week (Tuesday – Thursday).
- Minimal travel is required.
AHLA is an equal-opportunity employer. We encourage you to apply even if your experience is not a 100% match with the position. We are looking for someone with relevant skills and experience, not a checklist that exactly matches the job description. We want to help you grow and in return, you help us grow into a stronger, more inclusive organization. We celebrate diversity and are committed to creating an inclusive environment for all employees.
EOE
